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Reports are circulating that South Korea's Ministry of Agriculture, Food and Rural Affairs (MAFRA) has published a "5 Year Plan for Animal Welfare" that establishes a plan to phase out animal testing for cosmetic products and eventually cosmetic ingredients.
Wellness as beauty is a bottom up development that is, and has been, 100% driven by changes in consumer behavior and regimes. Words such as 'energy' and 'de-stressing' resonate with consumers, and it is up to brand owners to adapt their products to meet the demands of beauty as wellness.
Euromonitor International asks "how will your brand reach consumers in 2015?"; delves into macro trends driving consumer behaviors.
It is more crucial than ever that beauty brands focus their media investment on the consumer’s journey and decision-making process, but media plans still largely focus on paid and owned efforts that align to support the brand’s objectives. It’s time that earned media and a consumer-led approach play a larger role in the integrated media plan.
Makeup artist to translate social media success and vision for makeup into brand goals and initiatives.
With her millions of social media followers, Hadid may prove to be a strong voice for the brand as she represents it globally.
The company recognized suppliers and partners at its External Business Partner Summit event; 57 companies Among P&G’s more than 75,000 suppliers and agencies awarded.
As the beauty industry continues to evolve, so do the employment needs of companies and candidates. Here are some current employment trends across all categories and channels of beautyand how they’re impacting employers and employees in the industry.
This year marks the 25th anniversary of in-cosmetics, and it is celebrating at in-cosmetics 2015 in Barcelona, Spain, with the very latest innovation research and consumer insight from the beauty industry.
Ten categories recognize the best digital marketing innovations from the beauty industry; nominations for brands, retailers and bloggers will be accepted through January 23, 2015.