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The need to replenish, in-store influencers and price are the top motivators behind men’s fine fragrance purchases; among most desired characteristic for scented body products, men tend to purchase large-sized fine fragrance as it's seen as a good value.
Sluggish performance in Brazil contributed to softer results in Latin America.
Excluding the impact of foreign currency fluctuations, net sales for company's consumer segment during the third quarter of 2014 increased 2.0%, primarily driven adjustments in the U.S. and expected future discontinued products in line with the company's strategy to focus on fewer, bigger and better innovations.
Nivea Men will have significant on-field presence with patches on jerseys, logos on helmets and a logo on the 50-yard line.
Launches include anti-cellulite plankton and aerosol spray for body butters.
Launches include mini airless pumps, a lipstick sampler and innovation in tactile control.
Through understanding the consumer, every aspect of packaging can be elevated to help brands win.
Moves by Avon and Natura mark some changes in direct sales strategies in Brazil.
When you get down to it, there is often a disconnect between what consumers want/need and what is sold to them and how.
The first goal in strategizing and designing packaging identity should be to authentically reflect the brand’s core identity, and cross-checking the strategy across relevant trends can help inform whether to follow or contrast trends.