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Discover Marketing Top Tips at in-cosmetics 2013

Over 600 companies will exhibit at in-cosmetics 2013, providing ample opportunities to do business and network with thousands of industry professionals.

By: Cathy Laporte, Group Marketing Manager, in-cosmetics
Posted: February 1, 2013

The global personal care industry remains competitive despite the continued gloomy economic climate, with exports from the European market alone topping €14.2 billion in 2011.a Trends are now traversing regions as brands invest in countries across Asia, impacting new product development strategy.

With so much happening at an international scale, in-cosmetics 2013 is set to make an exciting return to Paris with two brand new zones and more seminars and presentations than ever before. The show will welcome over 600 exhibitors, providing ample opportunities to do business and network with thousands of industry professionals.

Confirmed exhibitors already include major industry players such as Croda, DSM, Lubrizol and Merck, as well as over 90 first-time exhibitors—including companies from Greece, Israel, Taiwan and Turkey.

“in-cosmetics is a highlight in the personal care industry’s calendar,” comments Lucy Gillam, Event Director, in-cosmetics. “This year, we’ve evolved the show and are including two new zones, as well as more exclusive seminar content than ever before. Visitors can expect a high caliber event that will inspire new product development and help inform marketing and business strategies.”

Making a Splash

Water is a component in virtually all cosmetics and personal care products. As such, H2O has been selected as the 2013 show theme, which is particularly poignant as this year is the UN’s International Year of Water Cooperation.

A special program dedicated to H2O will feature speakers from brands such as L’Oréal and P&G in two panel discussions exploring water and biology for skin care product formulation and the reduction of the industry’s water footprint. An H2O trail will also clearly signpost over 20 exhibitors with H2O projects on their stands so that visitors can explore the latest ingredient launches, formulations and product concepts that use water innovatively.

Targeted Zones

Two new zones will feature at in-cosmetics 2013. The Fragrance in Cosmetics Zone, in partnership with the Société Française des Parfumeurs (SFP), will be exclusively populated by fragrance houses and fragrance ingredient suppliers. Visitors can meet with experts at interactive pods to discover the latest scent combinations that can be used to improve the sensory experience of product formulations. A special half-day session as part of the Marketing Trends Programme will also explore the technical side of incorporating fragrance into cosmetics and personal products. Topics will include the use of synthetic vs. natural ingredients, formulation and technical regulatory challenges and consumer trends.

The new Testing and Regulation Zone puts suppliers operating in these arenas clearly on the map for the first time. Regulatory frameworks and testing criteria are becoming increasingly more complex and differ from region to region. Exhibitors in the new zone will offer advice about the the latest testing technologies to ensure their products meet standards in terms of quality, efficacy, safety and claim validation. To support the zone, CONUSBAT will also run a one-day regulatory workshop on Worldwide Regulatory Affairs on April 16.

On Trend—20% More Free Content

The cosmetics industry is constantly evolving to offer consumers new products that excite the senses and deliver promised benefits, whether that be improved moisturization, glossy hair or color matched foundation. At in-cosmetics, the free-to-attend Marketing Trends presentations will explore where opportunities lie for manufacturers and highlight the key trends currently impacting the sector.

As well as the half-day session on fragrance ingredients and two H2O panel discussions, another 14 presentations have been confirmed that will explore a range of topics designed to educate and inform attendees.

H2O will also be a feature in other presentations. Amarjit Sahota, President at Organic Monitor, will examine the search for cosmetic ingredients from the sea and oceans and how sustainability must remain top of mind during his session "Sourcing from the Sea: Opportunities and Sustainability Challenges." Meanwhile, Christopher Lindsley, Global Skincare Analyst at Mintel Beauty and Personal Care, will review the hottest trends and market developments including H2O during "Beauty Drinks, Mix-It-Yourself, Sustainability: The Role of Water in Beauty Trends & Innovation."

What’s on the horizon for the cosmetics and personal care industry will also be a major focus, with topics exploring trends in make-up, new growth models and the next innovations emerging from Asia. For example, Diana Sexauer, Managing Partner at SpringPool GmbH, will take a look at how beauty trends influence buying decisions in her presentation "Beauty Trends 2014 and Beyond—From Lifestyles to Cosmetics Concepts."

In addition, two presentations will demonstrate how the digital age is impacting the personal care industry. In his presentation "A Cosmetic Chemist's Guide to the Internet," Perry Romanowski of Brains Publishing will review how technology can be used efficiently and effectively, while Euromonitor retailing analyst Lamine Lahouasnia, will offer his insights into primary growth drivers for buying online during "E-Commerce's Final Frontiers: Impulse and Curation."

Other presentations cover topics such as innovations in cosmetics tools and packaging, mood cosmetics, niche brands and marketing to an aging population.

Innovation Seminars and Workshops; Innovation Zone 

To complement the Marketing Trends program, exhibitor-led Innovation Seminars and Workshops presented by experts in their fields, will also be available to visitors.

Over 50 Innovation Seminars will provide visitors with information on the latest ingredient launches and product technologies to hit the market. Highlights include "Sugar Modified Eco-Silicone Surfactants in Personal Care Applications" by BioMax; "From Water to Texture..." by Cargill; "New Aristoflex Velvet Polymer with Soft, Velvet Skin Feel" by Clariant; and "Bio-energy for the Extracellular Matrix: One Step Forward to Prevent Senescence" by Induchem.

The Workshops have been specifically designed to give practical advice and in-depth insights into some of the cosmetics industry’s most pertinent issues. Visitors can book in advance for a seat to hear from academics, consultancies and research bodies first-hand on topics including hair care, anti-aging, formulating using green ingredients, cosmetics microbiology, regulatory affairs and cosmetic formulation optimization.

To inspire the creation of consumer-winning products, visitors can attend the Innovation Zone where exhibitors will be displaying product launches from the six months leading up to show. Mintel Beauty and Personal Care analysts will also be on hand running daily demonstrations, giving attendees the opportunity to test new launches featuring claims on water such as beauty drinks, skin care, hair care and mix-it-yourself products that require the addition of water.

Celebrating Success

Four awards that celebrate key achievements in the personal care industry will also be presented. The prestigious Lifetime Achievement Award will return for a second time, honoring an outstanding individual’s contribution to the cosmetics industry. In addition, the Innovation Zone Best Ingredient Award will crown three companies for ingredient innovation, while Cosmetics & Toiletries will also recognize success in two award categories, Best New Ingredient and Most Creative Application.

With so much on offer at in-cosmetics 2013, an official App has been launched so that visitors can plan their trip in advance and discover the latest show updates www.in-cosmetics.com/App. You can book your place on a Workshop at www.in-cosmetics/workshopbooking. Registration is also available for free entry before April 15 and can be accessed at www.in-cosmetics.com/register.

aThe European Cosmetic, Toiletry and Perfumery Market 2011, Cosmetics Europe

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