Branding Power: Reader Feedback

Jeff,

Love your trend spotting eye in "Speaking of Branding", a great example on how branding often trumps product in customer value. My favorite example of the power of branding also comes from a film... Made in 1961, "Lover Come Back " stars Rock Hudson and Doris Day. Rock plays a marketing executive who tries to trick Doris, a competing marketer by creating branding for VIP, a bogus product, and has her film a TV commercial for it. Accidentally, the commercial is aired and creates a huge demand for a product that does not exist. They then try to figure out what this product should be and make some! A more fun and romantic take on "Mad Men"... Its a great movie and testament to the power of branding.

Cathy Gins
Founder and Designer
Aromawear