Online Beauty Purchase Activity by Market

In the U.K., 13% of women buy cosmetics online. Sixty-four percent of women who searched the Internet for beauty products made a purchase.
In France, 2% of women buy cosmetics online. Fifty-eight percent of women who searched the Internet for beauty products made a purchase.
In Germany, 9% of women buy cosmetics online. Sixty-six percent of women who searched the Internet for beauty products made a
In the U.S., 27% of women buy cosmetics online. Online sales of beauty products in the U.S. is expected to reach $6.7 billion.