Jorge Alberto Echeverry, manager of Ecobranch, Avon, Medellin, is in charge of distributing to all 240,000 Avon representatives in Colombia. He also directs operations in Peru and Ecuador and oversees 400 employees at the Medellin plant, which operates in two shifts and handles 322,000 cartons of Avon products.
Echeverry told GCI that Avon products have been on the market in Colombia for 20 years (though as a franchise until 2005), and its investment in Colombia grows as it ramps up its regional green efforts. The 28,000-square-meter strategic Guarne-based facility (Guarne is between Bogotá and Medellin, along the most developed industrial corridor in the area, making it key for operation logistics) earned green building certification for the energy efficient design, use of locally sourced materials, solar-assisted panels and low waste emissions. Approval for building the $62.3 million state-of-the-art facility was granted in 2008.