Private Label Perks Up in Canada

According to the 2012 BrandSpark Canadian Shopper Study, which surveyed 53,000 Canadian consumers, 90% purchased private label products in 2011, with the private label beauty market penetration remaining constant at 26%. Additionally, more than two-thirds of consumers believe manufacturers of name brand products often make the private label products as well.

“Even though overall brand loyalty increased to 49% from 45% the previous year, ultimately Canadian shoppers are looking for a deal when they peruse the shopping aisles and will often compromise by purchasing private label store brands if it will save them money,” says Robert Levy, president of BrandSpark International.