Tips for Visual Merchandising
- Keep it simple. Avoid an overly cluttered, unfocused display, as that will likely only confuse customers.
- Connect to the brand. Feature the brand name or logo prominently on displays to increase brand awareness and encourage customer loyalty.
- Be smart about lighting. Soft or diffuse lighting is more flattering on human skin and should be incorporated into displays when possible.
- Make it easy to find. Displays should be created so they are easy for customers to locate among packed store shelves.