NPA Definition of Natural

The NPA’s “Standard and Certification for Personal Care Products”* allows only those ingredients that “come or are made from a renewable resource found in nature (flora, fauna, mineral), with absolutely no petroleum compounds.” The standard includes an appendix of allowed processes and ingredients. According to the standard, a product seeking the NPA seal must:


Leading up to 2010, when the standard will be reviewed, possibly under a “debate and review” process, to settle differing technical and philosophical points of view. The definition of natural and natural personal care guidelines will thus evolve in time. Eventually, the organization hopes to harmonize with other global natural and organic standards as much as possible to further mitigate consumer and industry confusion. In 2010, the NPA looks to: