Invoking Nature

In creating natural personal care lines, some companies use singular plantlike fragrances to invoke the outdoors and reinforce a natural positioning—lavender, rosemary, basil and coriander are common examples. Ginger, also extremely popular for this use, was used by Origins to develop a fragrance, and the piquant, sweet-smelling aromatic quality of ginger lends to the natural identity of the line and the brand’s natural positioning.