Synthetic/Natural Symbiosis on Shelf

Mane perfumer Ashley Wilberding notes the impact of sheer floral scents on the marketplace. A sheer floral is one of great diffusion and transparency extended with a great deal of hedione- or ozone-driving notes—examples include Escape, Cool Water, Pleasures, Happy and Daisy. These floral fragrances utilize complex, synthetically derived florals with a hint of a natural rose, jasmine, tuberose or honeysuckle.