K.I.S.S.—“Keep it simple, stupid!” Educate the beauty consumer on the ABCs of nutricosmetics and nutraceuticals through packaging, marketing and advertising. This is a brand new category for her and she needs a lot of information.
Communicate the safety of your product. Women want to know what they are ingesting is as safe as possible.
Stress the ease and convenience of on-the-go beauty or a once-a-day dietary supplement.
Emphasize and RE-EMPHASIZE the importance of a long-term commitment to the regimen for true beauty benefits.
Don’t promise a magic potion. Overpromising and under delivering on efficacy is the kiss of death for your product.