Parlux's Neil Katz, whose knack for matching personalities and performers with perfume, recognizes the ethereal power of scent, and the undeniable cachet of celebrity. He says perfume is a remarkably intimate accessory, drawing parallels to lingerie in that each is worn on or close to the skin—a facet made tangible in the August 2009 Natori launch.
Josie Natori, whose designs are world famous, is known for her skill at transforming simple elements of daily life into sensual, luxurious experiences. She has a special interest in lingerie design, and has established and continues to maintain a successful fashion line. “The exotic nature of the Natori line and its Euro-Asian aesthetic is something we wanted to touch upon in the new Natori fragrance,” says Katz. “With the lotus-like bottle and elegance in both fragrance and packaging, we have tried to match the designer’s line.”
The scent, which was created by Givaudan’s Caroline Sabas, is a sparkling floral Oriental that opens with a bouquet of fresh rose petals, sparkling aldehydes and dark plum notes. The heart is a blend of ylang-ylang, peony, and jasmine—with a dry down of patchouli, amber and a musk accord. A deep purple flacon inspired by the Lotus Blossom, and made of shimmery violet-black glass, features a small clear window on the bottle façade to provide a glimpse into the fragrance itself. The lotus flower, or water lily, is a powerful symbol in Asia, and Chinese poets have described the unfolding leaves of the blossom to the body of a beautiful woman emerging from the bath. The sensual shape of the bottle—including its cap, which was designed to mimic the smooth surface texture of a river rock—completes the presentation.
Also on the horizon for Parlux is a new scent from Marc Ecko. “Mark Ecko is a strong urban apparel and accessories brand, which will bring young men’s business to our portfolio, as well,” Katz notes. The Ecko fragrance launch is planned for September 2009. In addition, Nicole Miller’s Frenzy perfume, created in partnership with Parlux, will also expand the brand. Parlux will develop, market and distribute fragrances under the Nicole Miller and Nicole by Nicole Miller brand names.
Frenzy, which was due to launch in specialty stores and Nicole Miller boutiques in August 2009, is seen by Katz as a unique opportunity to reinvent Nicole Miller’s position in the prestige fragrance market. “Nicole is a great designer with broad appeal in several age groups and she has consistently performed well,” says Katz. While Miller had launched two earlier fragrances for women, Frenzy is the first Nicole Miller fragrance to launch since Parlux acquired the license in 2007. Miller worked with perfumer Caroline Sabas of Givaudan to create the modern chypre fragrance, which features top notes of Cassis sorbet, bright orange and clean aldehydes; a heart of yellow gardenia, ylang-ylang and violet leaf, and a dry down of black patchouli, oak moss, white cedar wood and amber.
Also on the Parlux horizon, the newest entry from Jessica Simpson, called Fancy Love, was a 2009 summertime launch. Created by perfumer Yves Cassar, of IFF, in collaboration with Celine Barel, Pascal Gaurin and Clement Gavarry, the fragrance is a sensual, feminine and romantic floral. It contains top notes of goji leaf, peach blossom, bergamot, and pink champagne; heart notes of hydroponic lotus, lLush peonies, plumeria, jasmine and Turkish rose; and a dry down of creamy amber, blonde woods, musk and patchouli.