Greening Your Company

What can a small beauty brand do to become more environmentally friendly and reduce costs? Here is a checklist of the most important areas to focus on:

• Show leadership and set goals
• Cut energy use
• Create less waste and recycle more
• Use less packaging
• Conserve water
• Measure your carbon footprint so you can begin to reduce it
• Invite employees to propose green ideas
• Adopt green practices in the office
• Solicit help from your supply chain
• Communicate with your customers and consumers