Global Private Label Hair Care

Datamonitor recently released a report detailing how citizens of various countries react to private label hair care brands:

• Spanish consumers are the most likely of all Europeans to choose private label hair care products.
• Saudi Arabian consumers are more likely than their United Arab Emirates neighbors to switch to private label shampoos, conditioners and hair styling aids.
• Ten percent of U.S. consumers have switched to private label personal care, with cost savings as the main factor in the decision.
• Chinese and Indian consumers can be swayed toward a hair care line that touts natural ingredients and ethical practices.