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Retail Engagement
In today’s retail environment, brands must engage consumers with multi-message branding and in-store marketing technology.
Color Cosmetics: A Comeback Story
Color cosmetics is forecast to keep pace with the overall cosmetics and toiletries market at a steady 3% per year through 2011. This resurgence in the segment is driven both by manufacturer innovation and consumers demanding better results from makeup.
2 in 1: Makeup Meets Skin Care
Makeup’s dynamic sales growth is, in part, a reflection of the demand for added benefits and natural ingredients, challenging formulators to continually work toward ever-more sophisticated products.
Application and Execution
For brands seeking to capitalize on product trends, innovations from suppliers and packagers must complement both formulas and brand ideals.
Starting Point: Beauty, Risk and Rugby
As I sat drafting this column in the lobby of a Paris hotel in late September, a 1940s rendition of the U.S. holiday favorite “Jingle Bells” suddenly dashed out of the speakers with the energy of a team of horses. My first thought was the French are really getting a jump on the season, but with green leaves still clinging to the trees, it was clear that something else was going on.
In My Opinion: Molto Bella—Italian Beauty
Learning to think in new ways and to question established beliefs about beauty yields fresh and innovative approaches to the business of beauty. And an extended trip to Italy illuminates the power of beauty products and the deep positive impact on consumers.
Marketing Matters: The Sweet Smell of Success
Successful innovation and brands require more than inspired ideas and sweat equity. Examining young companies that have been successful illustrates that marketing truly matters.
Scent Sleuth: Fragrant Translations
Fragrance provides a sensual lift and mood elevation for bath and body products, and personal care products, as a whole, are taking advantage of the mystique of fragrance by adding a twist that is reinvigorating the fragrance industry.
London Glam: Companies Eye Innovation and Growing Markets
London Glam once again heads across the channel to discover innovations from French suppliers, explore marketing during Fashion Week London and steal a glimpse at Greek developments.
Profile: Changing the Mood
Fragrance can encourage certain moods and impact behavior. Danielle Kelli Fleming, a certified behavior therapist, became intrigued with the connection between scent, mind and mood during her graduate work in human behavior and psychology.
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