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Jan 27, 2015 | 11:22 AM CST
New campaign, timed with the Super Bowl, that celebrates an evolved vision of masculinity; study reveals that while protecting and caring for others has always been important to men, what that means to his masculinity has changed.
Jan 27, 2015 | 11:18 AM CST
Company's largest fragrance brands grew 14.0%, 23.9% and 49.6%; Karl Lagerfeld launch contributes $3.5 million.
Jan 27, 2015 | 11:03 AM CST
Personal care down 1% but baby wipes post double-digit growth.
Jan 27, 2015 | 10:35 AM CST
P&G's grooming business grows 2%, while its beauty, hair and personal care business segment posts an organic sales decrease of 1%.
Jan 26, 2015 | 12:57 PM CST
By: Beth Cochran
Uncovering why you do what you do will help you determine your vision and create a solid foundation to build and market your business.
Jan 20, 2015 | 08:41 AM CST
Reports are circulating that South Korea's Ministry of Agriculture, Food and Rural Affairs (MAFRA) has published a "5 Year Plan for Animal Welfare" that establishes a plan to phase out animal testing for cosmetic products and eventually cosmetic ingredients.
Jan 16, 2015 | 10:59 AM CST
Wellness as beauty is a bottom up development that is, and has been, 100% driven by changes in consumer behavior and regimes. Words such as 'energy' and 'de-stressing' resonate with consumers, and it is up to brand owners to adapt their products to meet the demands of beauty as wellness.
Jan 15, 2015 | 11:05 AM CST
By: Candace Lee
It is more crucial than ever that beauty brands focus their media investment on the consumer’s journey and decision-making process, but media plans still largely focus on paid and owned efforts that align to support the brand’s objectives. It’s time that earned media and a consumer-led approach play a larger role in the integrated media plan.
Jan 14, 2015 | 11:18 AM CST
Makeup artist to translate social media success and vision for makeup into brand goals and initiatives.
Jan 14, 2015 | 10:04 AM CST
With her millions of social media followers, Hadid may prove to be a strong voice for the brand as she represents it globally.