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Shiseido teams with IBM to provide its beauty consultants mobile apps designed to improve the way they work; company relies on mobile apps to influence future product development and allow consultants to socially connect with each other, better serve their consumers.
MeadWestvaco Corporation launched its third annual study of the impact of packaging on product satisfaction and consumer purchasing behavior; current study examined the attitudes of consumers in five markets and shows packaging continues to hold significant importance for global consumer satisfaction, with a strong link to purchase intent and brand loyalty.
Less centralized, company saw its efficiencies and processes improved, and a stronger focus on its 10 core countries has been established; customer base grew by more than 25%, while marketing costs were reduced by 33%.
More than 300 award entries across 10 categories were received from brands.
Former Yes To CEO Joy Chen chosen to lead the marine-based skin care brand; ability to drive sales and profit growth in demanding, complex turnaround situations cited in decision to appoint her to lead H2O+.
Edgewell Personal Care the outcome of Energizer's splitting of its household products and personal care businesses; new branding, logo announced.
Hains expanding footprint in Canada with Belvedere International's diversified portfolio of baby, body and hair care products; acquired company had approximately $25 million in net sales, and is expected to be accretive to Hain Celestial's earnings in fiscal year 2016
NuFACE recognized for its advanced technology, steady stream of new products and ideas, and for unique strategies to evolve the business model and anticipate consumer needs.
For 56 years, McKernan has been able to help companies by providing an outlet for excess packaging. McKernan buys Surplus inventory!
in-cosmetics 2014 (Hamburg Messe Germany, April 1-3) to uncover the most important industry trends and developments for 2014 and beyond. in-cosmetics, 14-16 April, Gran Via Exhibition Centre, Barcelona