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New in Business

May 12, 2015 | 09:49 AM CDT

Unilever Expands in Skin Care with Kate Somerville Acquisition

Unilever adds Kate Somerville Skincare LLC to its portfolio of personal care brands. The brand was founded in Los Angeles. It is distributed in the United States, with a growing presence in Asia.

Mar 16, 2015 | 12:23 PM CDT

L'Oréal Partners on Ad to eCommerce Initiative

L’Oréal USA partners with mobile platform PowaTag designed to to deepen consumer engagement with brands and transform any consumer touch point to eCommerce; brand seeks to merge the online and offline worlds of its customers.

Mar 16, 2015 | 11:52 AM CDT

Lancôme Collaborating With Designer On Makeup Collection

Collection created in collaboration with Anthony Vaccarello scheduled to launch in October 2015.

Mar 10, 2015 | 10:47 AM CDT

Explore the Future of Product Development at C&T Summit

Featuring high-level technical presentations and hands-on practical workshops, the June 2015 C&T Summit provides an experiential learning environment, aiming to transfer knowledge through participation.

Mar 04, 2015 | 05:43 PM CST

How to Successfully Structure Your Marketing Foundation

By: Beth Cochran

Uncovering why you do what you do will help you determine your vision and create a solid foundation to build and market your business.

Mar 04, 2015 | 05:39 PM CST

Seeking the Perfect Complexion

By: Ada S. Polla and Anne Pouillot

Understanding the cause of hyperpigmentation and the action of ingredients that address hyperpigmentation is key to developing impactful skin care products.

Mar 04, 2015 | 05:33 PM CST

Beyond the Launch: Three Ways that Beauty Product Testing Breathes New Life into Mature SKUs

By: Denise Herich

Conducting consumer perception testing or beauty product testing to garner hard-hitting consumer claims is a smart marketing move for any beauty brand with a new product about to go to market.

Mar 04, 2015 | 05:29 PM CST

Sex Appeal: Four Tips for Marketing Men’s Products to Guys and the Women Who Buy for Them

By: Scott Garrison and Sourabh Sharma

Many ads and marketing messages portray men as buffoonish or overtly feminized, but the truth is that most men fall somewhere in between. Here are four tips when creating claims and marketing messages for men—and the women who buy for them.

Mar 04, 2015 | 05:16 PM CST

Form, Function or Fun?

By: Lisa Doyle

What to keep in mind when designing packaging for each generation of consumer.

Mar 04, 2015 | 05:13 PM CST

Like a Record That’s Skipping

By: Jeff Falk

Messaging has to evolve, and brands themselves must be in a constant state of evolution—good, strong brands are living, breathing things.