Business Sponsored by
Traditionally, advent calendars have been associated with the confectionary space, and have often been targeted at younger consumers. However, this concept is expanding as innovation concepts traditionally found in food and drink migrate into the personal care space. Advent calendars within the beauty space are now gaining rapid traction as a seasonal "must-have" for consumers.
Group creative director of MAC Cosmetics and Jo Malone Worldwide to be honored at Art Of Packaging Award Gala on May 19; annual gala benefits the Marc Rosen Scholarship and Education Fund at Pratt Institute.
Former L’Oréal active cosmetics division president to drive the company’s next phase of expansion.
As presented at Beauty Biz Roundtable (BBR) 11, Piper Jaffray Investments' Shaun Westfall provides an overview of the six key themes that he looks for beauty brands to own and incorporate as he searches for the next breakout brand to help fund.
In addition to appearing in the brand's advertising campaigns, marketing programs and at public relations events, Caune will be an active participant in Elizabeth Arden's digital and social media platforms.
EGC Group notes consumers' expectations for seamless experiences from in-store to digital are on the rise; consumers report they're willing to pay more for great experiences with brands.
Mark Kay Cosmetics urges consumers to show their support for the International Day for the Elimination of Violence Against Women, on November 25, with the company's "Orange You Lovely" tinted lip balm.
A recent report from the National Law Review explores how the cosmetics industry is embracing digital tools and formats; for example, L’Oréal's Makeup Genius app for users to apply makeup virtually.
Kendo, an LVMH company, announces the acquisition of Bite Beauty, a Toronto‐based beauty brand specializing in natural lip products; as part of Kendo, Bite Beauty will focus on expanding its digital presence and international distribution.
For the first time in a decade, according to The NPD Group, the performance of the overall skin care category is below that of fragrances; taking advantage of opportunities in unexpected spaces is key in today’s shifting prestige beauty market,