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Mar 16, 2015 | 12:23 PM CDT

L'Oréal Partners on Ad to eCommerce Initiative

L’Oréal USA partners with mobile platform PowaTag designed to to deepen consumer engagement with brands and transform any consumer touch point to eCommerce; brand seeks to merge the online and offline worlds of its customers.

Mar 16, 2015 | 11:52 AM CDT

Lancôme Collaborating With Designer On Makeup Collection

Collection created in collaboration with Anthony Vaccarello scheduled to launch in October 2015.

Mar 10, 2015 | 12:04 PM CDT

NuGene International Launches "NuGene Kathy Ireland" Branded Product Line

With annual merchandise sales of $2 billion, Kathy Ireland Worldwide is listed as the 28th most powerful brand globally by License Global Magazine; announcement foreshadows the company's plans for major marketing launches in the coming months.

Mar 10, 2015 | 11:27 AM CDT

Sephora Unveils Sephora Innovation Lab

The Innovation Lab, a space outside San Francisco, houses a team that ideates, tests, experiments and learns; as new ideas surface, the Lab team will be responsible for sourcing, developing, evaluating, testing and eventually launching new offerings and technologies for shopping.

Mar 10, 2015 | 11:17 AM CDT

JAFRA Names Lasaro do Carmo Jr. President of JAFRA Brazil, South America

Lasaro's background expected to be instrumental in achieving the desired growth and expansion within Brazil and South America.

Mar 10, 2015 | 10:47 AM CDT

Explore the Future of Product Development at C&T Summit

Featuring high-level technical presentations and hands-on practical workshops, the June 2015 C&T Summit provides an experiential learning environment, aiming to transfer knowledge through participation.

Mar 10, 2015 | 10:39 AM CDT

Marketing Trends Highlighted During in-cosmetics 2015

Celebrating its 25th anniversary in Barcelona in April 2015, in-cosmetics will once again play host to an extensive series of workshops, seminars, roundtable debates and live demonstrations.

Mar 10, 2015 | 10:16 AM CDT

Parfums de Coeur Now PDC Brands

Founded in 1981 with roots in affordable fine fragrances, PDC Brands has a portfolio of beauty and personal care brands in the fine fragrance, specialty and adult bath, and first aid categories in the mass market.

Mar 04, 2015 | 05:43 PM CST

How to Successfully Structure Your Marketing Foundation

By: Beth Cochran

Uncovering why you do what you do will help you determine your vision and create a solid foundation to build and market your business.

Mar 04, 2015 | 05:39 PM CST

Seeking the Perfect Complexion

By: Ada S. Polla and Anne Pouillot

Understanding the cause of hyperpigmentation and the action of ingredients that address hyperpigmentation is key to developing impactful skin care products.