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Feb 04, 2015 | 11:45 AM CST
The NPD Group presented its 2014 Review of U.S. and Global Beauty Sales at the “Hot Off The Press” Event; report shows that today's consumers are seeking experiences, challenging the beauty industry to go beyond the products to fulfill the sense of experience.
Feb 04, 2015 | 11:29 AM CST
Burt's Bees lip and face-care products and additional marketing for the brand contribute to double-digit gains in the company's natural personal care division.
Feb 03, 2015 | 03:29 PM CST
By: Jeff Falk
No matter what changes with and within beauty—the technologies in products, the strategies to sell products and the proclivities of those who buy the products—fashion remains a key influencer.
Feb 03, 2015 | 03:24 PM CST
By: Sheri L. Koetting
Beauty marketers are often looking to start a new product line, create a line extension or rebrand an existing offering. Even with laser-focused objectives, there is often uncertainty as to how to navigate the specific steps within the design process.
Feb 03, 2015 | 03:19 PM CST
By: Denise Herich
A look at the products and brands that made the biggest impact in her world in 2014 and how they are shaping her current desires.
Feb 03, 2015 | 03:11 PM CST
By: Denise Herich
Conducting consumer perception testing or beauty product testing to garner hard-hitting consumer claims is a smart marketing move for any beauty brand with a new product about to go to market.
Feb 03, 2015 | 03:00 PM CST
By: Valeria Cole
Regardless of industry, consumers want products that are effective, that create new value, that match their own values and an experience that is fun, informative and simple.
Feb 03, 2015 | 02:45 PM CST
By: Roseanna Roberts
Influence on color and beauty trends comes from a myriad of places and factors. Find out what’s hot and why for color in spring/summer 2015.
Feb 03, 2015 | 02:37 PM CST
By: Sara Mason
Supplier insights on creating winning color cosmetics, and an overview of color forecasting and trends.
Feb 03, 2015 | 02:20 PM CST
By: GCI Editors
Insights in trends and challenges in color cosmetic packaging from Sandra Hutson, Sales & Marketing Director, Topline Products; Damien Dossin, President, HCP Packaging USA, Inc.; Michael Warford, Director of Sales, ABA Packaging.