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Jun 24, 2014 | 03:43 PM CDT

Optimizing Green Packaging

By: Sara Mason

The opportunities for making a brand’s packaging more green may seem endless, which is why it is important to find something that is just right for your brand and its products.

Jun 24, 2014 | 03:19 PM CDT

The Different Faces of Natural Skin Care

By: Nicole Tyrimou, Euromonitor International

Despite variable economic conditions and variations in consumer behavior, the natural beauty market—and particularly skin care—continues to see strong growth.

Jun 24, 2014 | 02:48 PM CDT

The Highs and Lows of Green Certifications

By: Dr. Sundeep Gill

A beauty industry insider shares his thoughts on some of the trendiest of today’s green certifications and what makes them good—as well as what can make them difficult to achieve and sustain.

Jun 24, 2014 | 02:36 PM CDT

Make Your Green Claims Mean Something

By: Sourabh Sharma and Scott Garrison

To ensure your brand’s green claims have meaning for consumers, the claims should be authentic, clear and relevant.

Jun 24, 2014 | 02:23 PM CDT

Who Moved My Eye Shadow?

By: Denise Herich

Even power players can’t just stand still and expect to lead in the beauty industry.

Jun 24, 2014 | 02:12 PM CDT

The Allure of Advocacy for Maximum ROI

By: Ben Cesare

Engaged, loyal consumers who serve as advocates for a brand are really a marketer’s best friend—but knowing how to recruit, maintain and build off of them is the key for successful ROI.

Jun 24, 2014 | 01:36 PM CDT

Rethinking Fragrance: Part I

By: Ruth Sutcliffe

How the industry can reinvigorate the fragrance market in an already-cluttered landscape.

Jun 24, 2014 | 11:49 AM CDT

Think About Direction...

By: Jeff Falk

Is there a true meaning for "green"?

Jun 24, 2014 | 10:55 AM CDT

Purell Initiates Loyalty Program

Via the new loyalty program, Gojo Industries, makers of Purell, want to reward its consumers for healthy hand hygiene habits and encourage them to spread the word about how to reduce the risk of illness and infection in their daily lives.