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Apr 26, 2013 | 05:02 PM CDT
Thinking Outside the (Same Old) Box
By: Abby Penning
With everyone thinking innovation these days, developing beauty packaging that is truly inspired is critical.
Apr 26, 2013 | 04:51 PM CDT
Am I Talking to Myself? A Case Study on Rebranding
By: Ada Polla
As a beauty brand owner, marketer or developer, you have to love your brand. But when it’s time for a change, how do you stay on track and be objective?
Apr 26, 2013 | 04:18 PM CDT
The Eyes Have It
By: Katerina Steventon, PhD
Beauty products developed for the eye area must be distinctly different from typical skin care products, as the skin around the eyes is typically softer, smoother and thinner.
Apr 26, 2013 | 04:02 PM CDT
The Anatomy of BB Creams
By: Luigi Rigano, PhD
An exploration of the ingredients, claims and strategies behind the growing product—and category.
Apr 26, 2013 | 03:41 PM CDT
Keen for Innovation: Standing Apart in Private Label
By: Lisa Doyle
Private label beauty lines work hard to rise to the challenges of swaying skeptics.
Apr 26, 2013 | 02:54 PM CDT
A Merging of Sun and Skin Care
By: Sara Mason
Sun protection is driving sun care product growth while consumer demand has led to an increase in skin care products with sun protection properties.
Apr 26, 2013 | 02:06 PM CDT
Apr 26, 2013 | 01:53 PM CDT
Mexico Leads Latin America in Export of Cosmetics
By: Cristina Kroll
Growth for beauty brands continues across South America.
Apr 26, 2013 | 01:42 PM CDT
Who's Minding the Store?
By: Jeff Falk
Miscalculating a brand position, disregarding or not knowing core customers, and misreading or forsaking the trends and drivers influencing other desired customer groups can have serious consequences.
Apr 26, 2013 | 09:15 AM CDT
Brands Need to Focus on Consumers to Have Real Green Impact
According to Organic Monitor, beauty companies need to engage consumers for positive change if they are to make a sustainable difference.