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Mar 26, 2013 | 09:31 AM CDT
Learn about the latest launches and news from the beauty ingredient realm, including new products set to appear at in-cosmetics 2013 from Indena, Clariant and Induchem, as well as news from Oxiteno, Coast Southwest, AkzoNobel and beyond.
Mar 26, 2013 | 07:35 AM CDT
By: Thomas Marzano, via InnoCos USA
Building a brand is like growing a personality. Everything we do says something about who we are, and in a brand’s case, about how it is perceived. If consumer perceptions shape a brand’s success, then it is crucial for brands to behave consistently compellingly throughout the user journey.
Mar 25, 2013 | 12:01 PM CDT
By: Jim Perry
Purchase engagement represents the first moment of truth between a product and a consumer, but the actual application of the product represents a potentially even more important second moment of truth.
Mar 25, 2013 | 11:50 AM CDT
By: Daniela Prinz
Beauty products are increasingly expected to offer an additional emotional value that has a positive impact on consumers’ quality of life, often delivered through sensory aspects.
Mar 25, 2013 | 11:34 AM CDT
By: Abby Penning
Engaging consumers with new or revamped products can be difficult, but developing distinct sampling programs with engaging sample packages is definitely a good start.
Mar 25, 2013 | 10:13 AM CDT
The mineral-focused beauty brand is appearing on Ulta shelves beginning in March 2013.
Mar 22, 2013 | 04:48 PM CDT
By: Anisa Telwar
How creative thoughts and actions lead to revolutionary products.
Mar 22, 2013 | 04:34 PM CDT
By: Rob Walker, Euromonitor International
Multitasking beauty products are on the rise, with multifunctionality dominating many color brand strategies. The resulting growth is not without a downside.
Mar 22, 2013 | 04:21 PM CDT
By: Sara Mason
A color preview for spring and summer 2013.
Mar 22, 2013 | 04:01 PM CDT
By: Alisa Marie Beyer
As consumers’ thirst for amazing clinical results continues to grow, a new segment of the beauty shelf is sitting up and taking notice—color.