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Mar 28, 2013 | 11:13 AM CDT
Anastasia Ayala takes over the role for the LVMH-owned brand.
Mar 27, 2013 | 10:19 AM CDT
The company announced a new strategic approach for BCM, its contract manufacturing business, which includes a program to improve the efficiency and overall performance of its factory in Nottingham, U.K.
Mar 27, 2013 | 10:16 AM CDT
Oru Mohiuddin, senior company analyst at Euromonitor, says, “Beauty and personal care companies have been releasing their results from 2012, and a dichotomy in marketing schemes is becoming increasingly clear.”
Mar 27, 2013 | 10:11 AM CDT
P&G's Gillette partnered with Kate Upton, Hannah Simone and Genesis Rodriguez to promote an integrated marketing campaign for the male-oriented brand.
Mar 27, 2013 | 10:07 AM CDT
Research from Gettysburg College in collaboration with CE.R.I.E.S., a department of Chanel Research and Technology, has unveiled a new sign of aging—the contrast between facial features.
Mar 26, 2013 | 04:02 PM CDT
Cosmoprof North America is featuring the PBA CEO panel as part of its offerings this year, discussing opportunities in the professional beauty sector.
Mar 26, 2013 | 09:31 AM CDT
Learn about the latest launches and news from the beauty ingredient realm, including new products set to appear at in-cosmetics 2013 from Indena, Clariant and Induchem, as well as news from Oxiteno, Coast Southwest, AkzoNobel and beyond.
Mar 26, 2013 | 07:35 AM CDT
By: Thomas Marzano, via InnoCos USA
Building a brand is like growing a personality. Everything we do says something about who we are, and in a brand’s case, about how it is perceived. If consumer perceptions shape a brand’s success, then it is crucial for brands to behave consistently compellingly throughout the user journey.
Mar 25, 2013 | 12:01 PM CDT
By: Jim Perry
Purchase engagement represents the first moment of truth between a product and a consumer, but the actual application of the product represents a potentially even more important second moment of truth.
Mar 25, 2013 | 11:50 AM CDT
By: Daniela Prinz
Beauty products are increasingly expected to offer an additional emotional value that has a positive impact on consumers’ quality of life, often delivered through sensory aspects.