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Mar 28, 2013 | 11:13 AM CDT
New CEO for Nude Skincare
Anastasia Ayala takes over the role for the LVMH-owned brand.
Mar 27, 2013 | 10:19 AM CDT
Alliance Boots Shifts Contract Manufacturing Strategy
The company announced a new strategic approach for BCM, its contract manufacturing business, which includes a program to improve the efficiency and overall performance of its factory in Nottingham, U.K.
Mar 27, 2013 | 10:16 AM CDT
Euromonitor Sees Divergence in Beauty, Personal Care
Oru Mohiuddin, senior company analyst at Euromonitor, says, “Beauty and personal care companies have been releasing their results from 2012, and a dichotomy in marketing schemes is becoming increasingly clear.”
Mar 27, 2013 | 10:11 AM CDT
Gillette Recruits Women to Encourage Male Body Hair Styling
P&G's Gillette partnered with Kate Upton, Hannah Simone and Genesis Rodriguez to promote an integrated marketing campaign for the male-oriented brand.
Mar 27, 2013 | 10:07 AM CDT
Researchers Report Feature Contrast as a New Sign of Aging
Research from Gettysburg College in collaboration with CE.R.I.E.S., a department of Chanel Research and Technology, has unveiled a new sign of aging—the contrast between facial features.
Mar 26, 2013 | 04:02 PM CDT
CEO Panel to Help Kick Off CPNA
Cosmoprof North America is featuring the PBA CEO panel as part of its offerings this year, discussing opportunities in the professional beauty sector.
Mar 26, 2013 | 09:31 AM CDT
Anniversaries, Awards, Investments and More Beauty Ingredient News and Launches for Late March 2013
Learn about the latest launches and news from the beauty ingredient realm, including new products set to appear at in-cosmetics 2013 from Indena, Clariant and Induchem, as well as news from Oxiteno, Coast Southwest, AkzoNobel and beyond.
Mar 26, 2013 | 07:35 AM CDT
Consistently Compelling: Building a Beauty Brand Throughout the User Journey
By: Thomas Marzano, via InnoCos USA
Building a brand is like growing a personality. Everything we do says something about who we are, and in a brand’s case, about how it is perceived. If consumer perceptions shape a brand’s success, then it is crucial for brands to behave consistently compellingly throughout the user journey.
Mar 25, 2013 | 12:01 PM CDT
The Second Moment of Truth
By: Jim Perry
Purchase engagement represents the first moment of truth between a product and a consumer, but the actual application of the product represents a potentially even more important second moment of truth.
Mar 25, 2013 | 11:50 AM CDT
Sensory Ingredients: Aesthetics Connect with Consumers
By: Daniela Prinz
Beauty products are increasingly expected to offer an additional emotional value that has a positive impact on consumers’ quality of life, often delivered through sensory aspects.