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Nov 11, 2014 | 11:09 AM CST
Estée Lauder Cos. Inc. has expanded its fragrance offering once again with the agreement to acquire Editions de Parfums Frédéric Malle.
Nov 04, 2014 | 11:10 AM CST
The National Advertising Division (NAD) has recommended that The Procter & Gamble Company (P&G) discontinue "100% odor protection" claims for the company’s Secret Clinical Strength Clear Gel and Invisible Solid. Claims, including those made in television, print, and social media advertising, as well as on the company website, were challenged by Unilever United States Inc.
Oct 30, 2014 | 09:50 AM CDT
Sluggish performance in Brazil contributed to softer results in Latin America.
Oct 29, 2014 | 09:54 AM CDT
Excluding the impact of foreign currency fluctuations, net sales for company's consumer segment during the third quarter of 2014 increased 2.0%, primarily driven adjustments in the U.S. and expected future discontinued products in line with the company's strategy to focus on fewer, bigger and better innovations.
Oct 27, 2014 | 02:02 PM CDT
Nivea Men will have significant on-field presence with patches on jerseys, logos on helmets and a logo on the 50-yard line.
Oct 27, 2014 | 12:28 PM CDT
Launches include anti-cellulite plankton and aerosol spray for body butters.
Oct 27, 2014 | 12:22 PM CDT
Launches include mini airless pumps, a lipstick sampler and innovation in tactile control.
Oct 27, 2014 | 12:16 PM CDT
By: Becky Donner
Through understanding the consumer, every aspect of packaging can be elevated to help brands win.
Oct 27, 2014 | 12:10 PM CDT
By: Jeff Falk
When you get down to it, there is often a disconnect between what consumers want/need and what is sold to them and how.
Oct 27, 2014 | 12:06 PM CDT
By: Aniko Hill
The first goal in strategizing and designing packaging identity should be to authentically reflect the brand’s core identity, and cross-checking the strategy across relevant trends can help inform whether to follow or contrast trends.