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Mar 26, 2013 | 09:31 AM CDT
Anniversaries, Awards, Investments and More Beauty Ingredient News and Launches for Late March 2013
Learn about the latest launches and news from the beauty ingredient realm, including new products set to appear at in-cosmetics 2013 from Indena, Clariant and Induchem, as well as news from Oxiteno, Coast Southwest, AkzoNobel and beyond.
Mar 26, 2013 | 07:35 AM CDT
Consistently Compelling: Building a Beauty Brand Throughout the User Journey
By: Thomas Marzano, via InnoCos USA
Building a brand is like growing a personality. Everything we do says something about who we are, and in a brand’s case, about how it is perceived. If consumer perceptions shape a brand’s success, then it is crucial for brands to behave consistently compellingly throughout the user journey.
Mar 25, 2013 | 12:01 PM CDT
The Second Moment of Truth
By: Jim Perry
Purchase engagement represents the first moment of truth between a product and a consumer, but the actual application of the product represents a potentially even more important second moment of truth.
Mar 25, 2013 | 11:50 AM CDT
Sensory Ingredients: Aesthetics Connect with Consumers
By: Daniela Prinz
Beauty products are increasingly expected to offer an additional emotional value that has a positive impact on consumers’ quality of life, often delivered through sensory aspects.
Mar 25, 2013 | 11:34 AM CDT
Sample Packaging Engagement
By: Abby Penning
Engaging consumers with new or revamped products can be difficult, but developing distinct sampling programs with engaging sample packages is definitely a good start.
Mar 25, 2013 | 10:13 AM CDT
Mineral Fusion On Board at Ulta
The mineral-focused beauty brand is appearing on Ulta shelves beginning in March 2013.
Mar 22, 2013 | 04:48 PM CDT
Strength in Innovation
By: Anisa Telwar
How creative thoughts and actions lead to revolutionary products.
Mar 22, 2013 | 04:34 PM CDT
Multifunctionality: The Sweet (and Sour) Spot for Color Cosmetics
By: Rob Walker, Euromonitor International
Multitasking beauty products are on the rise, with multifunctionality dominating many color brand strategies. The resulting growth is not without a downside.
Mar 22, 2013 | 04:21 PM CDT
Mar 22, 2013 | 04:01 PM CDT
Take Your Color Business to the Next Level
By: Alisa Marie Beyer
As consumers’ thirst for amazing clinical results continues to grow, a new segment of the beauty shelf is sitting up and taking notice—color.