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Oct 27, 2014 | 02:02 PM CDT
Nivea Men will have significant on-field presence with patches on jerseys, logos on helmets and a logo on the 50-yard line.
Oct 27, 2014 | 12:28 PM CDT
Launches include anti-cellulite plankton and aerosol spray for body butters.
Oct 27, 2014 | 12:22 PM CDT
Launches include mini airless pumps, a lipstick sampler and innovation in tactile control.
Oct 27, 2014 | 12:16 PM CDT
By: Becky Donner
Through understanding the consumer, every aspect of packaging can be elevated to help brands win.
Oct 27, 2014 | 12:10 PM CDT
By: Jeff Falk
When you get down to it, there is often a disconnect between what consumers want/need and what is sold to them and how.
Oct 27, 2014 | 12:06 PM CDT
By: Aniko Hill
The first goal in strategizing and designing packaging identity should be to authentically reflect the brand’s core identity, and cross-checking the strategy across relevant trends can help inform whether to follow or contrast trends.
Oct 27, 2014 | 11:51 AM CDT
By: Jeana Delano
Giving away free samples of products can actually be more beneficial than discounting.
Oct 27, 2014 | 11:47 AM CDT
By: Jack Corley
Consumer confusion, the rise of sustainability and the appearance of retailer standards.
Oct 27, 2014 | 11:41 AM CDT
By: Beth Cochran
E-mail marketing remains the most effective way to turn potential consumers into actual consumers.
Oct 27, 2014 | 11:37 AM CDT
By: Michael Q. Pugliese
As new peptides are embraced, information will be added to the discussion about a new use and, perhaps, usefulness of copper—a cosmetic ingredient that has been around for centuries.