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Feb 03, 2015 | 03:24 PM CST
By: Sheri L. Koetting
Beauty marketers are often looking to start a new product line, create a line extension or rebrand an existing offering. Even with laser-focused objectives, there is often uncertainty as to how to navigate the specific steps within the design process.
Feb 03, 2015 | 03:19 PM CST
By: Denise Herich
A look at the products and brands that made the biggest impact in her world in 2014 and how they are shaping her current desires.
Feb 03, 2015 | 03:11 PM CST
By: Denise Herich
Conducting consumer perception testing or beauty product testing to garner hard-hitting consumer claims is a smart marketing move for any beauty brand with a new product about to go to market.
Feb 03, 2015 | 03:00 PM CST
By: Valeria Cole
Regardless of industry, consumers want products that are effective, that create new value, that match their own values and an experience that is fun, informative and simple.
Feb 03, 2015 | 02:45 PM CST
By: Roseanna Roberts
Influence on color and beauty trends comes from a myriad of places and factors. Find out what’s hot and why for color in spring/summer 2015.
Feb 03, 2015 | 02:37 PM CST
By: Sara Mason
Supplier insights on creating winning color cosmetics, and an overview of color forecasting and trends.
Feb 03, 2015 | 02:20 PM CST
By: GCI Editors
Insights in trends and challenges in color cosmetic packaging from Sandra Hutson, Sales & Marketing Director, Topline Products; Damien Dossin, President, HCP Packaging USA, Inc.; Michael Warford, Director of Sales, ABA Packaging.
Feb 03, 2015 | 12:06 PM CST
Controlled dispensing, closures in action, wooden jar caps and single-, double-wall solutions.
Feb 03, 2015 | 11:26 AM CST
James S. Scully chosen to fill roll due to his consumer expertise, track record of working in complex environments and experience developing opportunities in international markets.
Jan 29, 2015 | 04:42 PM CST
Actress called embodiment of the hair care brand's values and noted for her sensitivity to fashion trends and professional relationship with hairdressers.