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Jul 13, 2011 | 10:23 AM CDT
By: Des McEttrick
Impressions of the product based on these seemingly “imperceptible” qualities are formed over time, and unexpected delights and performance beyond expectation form strong and lasting impressions.
Jul 13, 2011 | 09:47 AM CDT
By: Jeff Falk
In the building where the Eiffel Tower was fabricated, Véronique Gohmann, international marketing and communication director, Yves Rocher, spoke of leveraging a 50-year-old brand identity to reinvent that identity, value, and connecting with and listening to consumers to develop products and foster the brand to remain a valued and relevant part of consumers’ lives.
Jul 13, 2011 | 09:42 AM CDT
By: Lisa Doyle
Experts reveal what makes a new ingredient “one to watch” in skin care.
Jul 13, 2011 | 09:38 AM CDT
By: Kenneth C. Hegel Jr.
Staying informed and being diligent in the approach to the use and monitoring of social media platforms as they relate to your business and brands will ensure that the pros far outweigh the cons.
Jul 13, 2011 | 08:59 AM CDT
By: Jeff Falk
As Avon marks its 125th anniversary, we consider the history of one of the industry’s biggest names, its business model and its relationship with consumers. Various Avon spokespersons answered questions for GCI.
Jul 13, 2011 | 08:34 AM CDT
By: Abby Penning
With notes spreading elements of warmth and comfort, as well as fun and playfulness, the fragrance market’s trends continue to evolve as consumers learn more about the experience of scent.
Jul 12, 2011 | 12:26 PM CDT
By: Valerie Jacobs
Interwoven with memory, emotions, biology, prestige, identity, nature and more basic human connection points, scent can carry a significant weight in beauty products.
Jul 12, 2011 | 12:18 PM CDT
By: Jillian Salansky
Plastics are useful, convenient and cost-effective options for the marketplace, and there is a growing trend toward alternatives to traditional plastics to meet the needs of brand owners pushing toward sustainability.
Jul 12, 2011 | 09:25 AM CDT
By: John Giesfeldt
Labeling and packaging for beauty products must offer visual and tactile cues of what the brand promises to create consumer demand; Naturopathica Holistic Health LLC faced brand identity issues, realizing it was not meeting its brand promise through its existing packaging strategy. Re-branding effort includes earning ECOCERT certification.
Jul 11, 2011 | 02:16 PM CDT
Lina Kutsovskaya has been named to the position of vice president, executive creative director to oversee and guide the evolution of Sephora’s brand image.