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Jul 12, 2011 | 09:25 AM CDT
By: John Giesfeldt
Labeling and packaging for beauty products must offer visual and tactile cues of what the brand promises to create consumer demand; Naturopathica Holistic Health LLC faced brand identity issues, realizing it was not meeting its brand promise through its existing packaging strategy. Re-branding effort includes earning ECOCERT certification.
Jul 11, 2011 | 02:16 PM CDT
Lina Kutsovskaya has been named to the position of vice president, executive creative director to oversee and guide the evolution of Sephora’s brand image.
Jul 11, 2011 | 11:25 AM CDT
The companies have entered into a 12-year licensing agreement starting Jan. 1, 2012, and will collaborate on a new fragrance development set for a late 2012 debut.
Jul 08, 2011 | 08:42 AM CDT
Effective immediately, Graham will be responsible for the strategic direction, growth and success of the Beiersdorf Inc. U.S. affiliate.
Jul 06, 2011 | 09:43 AM CDT
The new factory will be used to supply markets in Mexico, the United States, Canada, Central America, the Caribbean and Colombia, and it also helps Mexico become a manufacturing hub for Axe, Rexona and Dove deodorants in North and Central America.
Jul 06, 2011 | 09:23 AM CDT
On June 24, 2011, Rep. Jan Schakowsky (D-IL) and 10 co-sponsors introduced the Safe Cosmetics Act of 2011 (H.R. 2359) to the U.S. House of Representatives, which aims to amend Title VI of the Federal Food, Drug and Cosmetic Act.
Jul 05, 2011 | 12:12 PM CDT
Replacing an agreement with P&G, this new licensing agreement has Inter Parfums eyeing expansion for the brand's fragrance products in the U.S., Europe and the Middle East.
Jul 05, 2011 | 09:39 AM CDT
Combining information on conferences, special events, beauty news and more, a press conference on the upcoming Cosmoprof show displayed the event's range of opportunities for the beauty industry.
Jul 05, 2011 | 09:34 AM CDT
At the organization's 7th annual awards event, beauty brands were honored for their innovative products, packaging developments and advertising campaigns.
Jun 24, 2011 | 11:55 AM CDT
These changes are being made to reflect the company's shift in category and go-to-market strategy, in hopes of increasing its market share in emerging markets. New appointments include Harish Manwani as COO and several new category presidents.