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Jul 09, 2012 | 05:26 PM CDT
By: Colette Mason and Ian Gibbins
In a competitive industry, trying to stand out through social media can seem a daunting task. Here’s some advice to get you on the right track for a larger global presence for your brand.
Jul 09, 2012 | 05:14 PM CDT
By: Abby Penning
Ingredients can translate across categories, segments, regions and boundaries—if you know how to properly use and talk about them.
Jul 09, 2012 | 05:06 PM CDT
By: GCI Editors
A quick roundup of hair care ingredients launched during the past year.
Jul 09, 2012 | 04:25 PM CDT
By: Alisa Marie Beyer
It’s no secret that celebrity endorsements are a crucial element of a successful brand, but only if your famous face speaks to your target consumer.
Jul 09, 2012 | 03:55 PM CDT
By: Jeff Falk
Passion for beauty brand doesn't just come from consumers. It also has to come from brand owners and developers, and sustaining that passion requires constant innovation.
Jul 09, 2012 | 11:47 AM CDT
Hana Zalzal, the founder of Cargo Cosmetics, will stay on with the brand as creative director.
Jul 09, 2012 | 11:42 AM CDT
The conference, moderated by GCI editor in chief Jeff Falk, focuses on e-commerce and retailing beauty products in the digital environment.
Jul 09, 2012 | 11:38 AM CDT
Called the Revlon Expression Experiment, the platform will feature a series of engagement options for consumers to use to interact with the beauty brand.
Jul 09, 2012 | 11:31 AM CDT
According to the beauty brand, multiple considerations, including China's animal testing policies, caused the brand to reconsider expansion into China.
Jul 09, 2012 | 11:13 AM CDT
The cosmetic organization will participate in three different sessions at the North America event in Las Vegas.