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Oct 04, 2011 | 09:04 AM CDT
During her 30-45-day field research “treks,” Global Trend Tracker & Product Anthropologist™ Marguerite La Corte explores five-plus countries or five regions within a single country (ie., China Only trek) to help clients identify emerging consumer insights, novel ingredients, and unique rituals and products to develop and implement concrete strategies and innovation that bear meaningful results in the form of Global Trend Research Reports™.
Oct 04, 2011 | 07:47 AM CDT
Program includes brand expert analysis of latest developments in the market, with a goal of building original and innovative marketing campaigns, and showcase of cutting-edge ingredients and technologies.
Sep 27, 2011 | 08:57 AM CDT
By: Nancy Jeffries
Avon's CEO shares insights on consumer relationships, specificity of channels, marketing through trust and the leadership required in expanding into new markets, saying "the vehicle and the pride is the brand."
Sep 26, 2011 | 04:55 PM CDT
The Personal Care Products Council (PCPC) has joined forces with the Professional Beauty Association, Independent Cosmetic Manufacturers and Distributors and the Direct Selling Association to form the Safe Cosmetics Alliance.
Sep 23, 2011 | 03:55 PM CDT
By: Abby Penning
A new temporary lip tattoo beauty product targets the estimated third of American 18&ndash25-year-olds with tattoos.
Sep 23, 2011 | 03:43 PM CDT
By: Abby Penning
Associating specific scents with specific colors, fragrance house drom developed four fragrances that match 2013 color palettes from The Color Association of the United States
Sep 23, 2011 | 11:19 AM CDT
Using e-commerce, new brand introductions and increased market support in locales such as Hong Kong, and a continued roll out of its masstige hair care line, Shiseido is aiming to conquer a larger chunk of the Asian beauty market.
Sep 22, 2011 | 11:22 AM CDT
The dedicated YouTube channel allows users to interact with the Estee Lauder brand, its products and its personalities through how-to videos, behind-the-scenes access, demos and more.
Sep 21, 2011 | 08:43 AM CDT
According to a report by Kline & Co., beauty sales have grown by nearly $1 billion since 2005, and are being driven by more online sales, as well as cross-channel marketing efforts on TV and in stores.
Sep 20, 2011 | 10:46 AM CDT
This research coincides with the launch of the new Crest and Oral B Complete oral care collection.