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Mar 02, 2012 | 04:47 PM CST

Case Studies: Giving Brand Packaging a Face-lift

By: Yolanda Santosa

As consumers become more savvy of and drawn to aesthetics, how a brand looks on shelves, undoubtedly, affects its ultimate success in the marketplace. New and existing brands are increasingly focusing on their product packaging as part of the brands’ development.

Mar 02, 2012 | 04:42 PM CST

Ingredient Innovation: Inspired by Nature

By: Sara Mason

Exploring the potential of augmenting or replicating nature’s intelligence to create ingredients that are safer or better for consumer use.

Mar 02, 2012 | 04:36 PM CST

The “Reasonable Consumer’s” View of Green Labels—Lessons From Two Greenwashing Cases

By: Neal Marder and Christian E. Dodd

When seeking to promote their “greenness” as a competitive advantage, brand owners must understand the legal pitfalls of self-created symbols and labels that express environmental superiority, are trademarked and not immediately associated with the product, and are identified as a rating system.

Mar 02, 2012 | 04:19 PM CST

Opportunity for Creating a More Meaningful Experience

By: Jamie Moore

Consumers are looking for a meaningful brand experience, and trends in packaging options provide a distinct opportunity to create a connection.

Mar 02, 2012 | 04:08 PM CST

Examining Skin: A Functional Barrier

By: Marie Alice Dibon, PharmD

New research reveals that we need to let the skin protect itself, and product development strategies should focus on restoring the skin barrier and, more importantly, not impair skin’s function.

Mar 02, 2012 | 03:56 PM CST

Building Shampoo

By: Eric Abrutyn

An examination of the ingredient components of shampoo, their function and examples of brands’ methods of differentiating through their use of ingredients.

Mar 01, 2012 | 11:12 AM CST

Shiseido to Launch New Web-based Total Beauty Service

Called Watashi+ and launching in April, the service will help provide questions and information to beauty consumers.

Mar 01, 2012 | 11:07 AM CST

Beiersdorf Sees 1.1% Sales Rise in 2011

Moving ahead with the realignment of the company's corporate structures and streamlining of its consumer business, Beiersdorf recorded group sales of €5,633 million.

Feb 29, 2012 | 03:27 PM CST

Adaptable Allure

By: Valerie Jacobs

With its ability to distinguish visual specifics of target consumers, facial recognition technology is changing the beauty landscape by allowing the creation and marketing of personalized offerings.

Feb 29, 2012 | 03:11 PM CST

The Changing Face of Beauty Distribution

By: Ada Polla

Insights from beauty retailers—department stores to flash sale sites—shows the various opportunities beauty brands have to reach out to and connect with consumers.