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Mar 09, 2012 | 12:41 PM CST

Supermodel Carol Alt To Host Art of Packaging Award Gala

Taking place in New York on April 17, 2012, the annual event will honor Shiseido for its "outstanding commitment to package design;" Shiseido's Heidi Manheimer and Katsuhiko Shibuya to accept award.

Mar 02, 2012 | 04:55 PM CST

Innovation is the New Value

By: Daniel Abramowicz

Consumers are looking for brands that espouse their own values and priorities. For many brands, that means turning to packaging.

Mar 02, 2012 | 04:52 PM CST

Next Phase, New Wave, Dance Craze, Anyways ...

By: Jeff Falk

When is the right time to forsake the proven for the new? And what is the full extent of brand heritage and its ongoing value in connecting with consumers? What are the indicators that a brand refresh, updated packaging, new ingredients, new campaigns, etc., are needed for the continued viability of the brand?

Mar 02, 2012 | 04:47 PM CST

Case Studies: Giving Brand Packaging a Face-lift

By: Yolanda Santosa

As consumers become more savvy of and drawn to aesthetics, how a brand looks on shelves, undoubtedly, affects its ultimate success in the marketplace. New and existing brands are increasingly focusing on their product packaging as part of the brands’ development.

Mar 02, 2012 | 04:42 PM CST

Ingredient Innovation: Inspired by Nature

By: Sara Mason

Exploring the potential of augmenting or replicating nature’s intelligence to create ingredients that are safer or better for consumer use.

Mar 02, 2012 | 04:36 PM CST

The “Reasonable Consumer’s” View of Green Labels—Lessons From Two Greenwashing Cases

By: Neal Marder and Christian E. Dodd

When seeking to promote their “greenness” as a competitive advantage, brand owners must understand the legal pitfalls of self-created symbols and labels that express environmental superiority, are trademarked and not immediately associated with the product, and are identified as a rating system.

Mar 02, 2012 | 04:19 PM CST

Opportunity for Creating a More Meaningful Experience

By: Jamie Moore

Consumers are looking for a meaningful brand experience, and trends in packaging options provide a distinct opportunity to create a connection.

Mar 02, 2012 | 04:08 PM CST

Examining Skin: A Functional Barrier

By: Marie Alice Dibon, PharmD

New research reveals that we need to let the skin protect itself, and product development strategies should focus on restoring the skin barrier and, more importantly, not impair skin’s function.

Mar 02, 2012 | 03:56 PM CST

Building Shampoo

By: Eric Abrutyn

An examination of the ingredient components of shampoo, their function and examples of brands’ methods of differentiating through their use of ingredients.

Mar 01, 2012 | 11:12 AM CST

Shiseido to Launch New Web-based Total Beauty Service

Called Watashi+ and launching in April, the service will help provide questions and information to beauty consumers.