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Feb 27, 2009 | 12:02 PM CST
By: Alexendra Voigt
To build a notable position today, fragrance marketers must look beyond standard advertising or marketing schemes to connect consumers to the art of fragrance creation.
Feb 27, 2009 | 10:34 AM CST
Beiersdorf's focus on its Nivea brand paying dividends in both brand recognition and in gaining consumer loyalty.
Feb 26, 2009 | 11:03 AM CST
Sales up 8% but fourth-quarter earnings impaired; business units serving beauty industry are among stabilizing factors.
Feb 25, 2009 | 09:23 AM CST
Alan T. Ennis elected to the board of directors and president, Revlon International.
Feb 24, 2009 | 09:34 AM CST
Research firm expects R&D will shift from existing products to new business products; focus on areas with the highest potential to generate a substantial return.
Feb 20, 2009 | 11:56 AM CST
Nathan Hendricks to lead creative efforts on global branding assignments; previous work includes relaunch of the Herbal Essences brand.
Feb 20, 2009 | 11:24 AM CST
Company's perfume collections are advertised on virtual roadside billboards in racing game.
Feb 19, 2009 | 11:20 AM CST
Growth in dispensing systems and makeup packaging sales lend to overall sales growth of 28%; positive impact of Russian and Brazilian markets felt.
Feb 19, 2009 | 09:10 AM CST
Company expects greater than anticipated benefits from program announced in 2005; new program to target increasing levels of global efficiency and organizational effectiveness.
Feb 18, 2009 | 11:18 AM CST
Friedrich Kroos to oversee the development and implementation of Jafra’s ongoing business strategies, which leverages international network of more than 500,000 consultants.