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Dec 18, 2008 | 10:25 AM CST
Marketer Targets Unique, Narrowly Defined Consumer
Novel trial effort on extreme skin condition of school bus mechanics meant to demonstrate effectiveness and wider potential of product.
Dec 18, 2008 | 10:02 AM CST
Dial Opens North American Consumer Products Headquarters
New facility to house R&D and administrative offices; company hopes design will inspire collaboration and innovation between scientists and businesses, and demonstrate its commitment to growth in North America.
Dec 12, 2008 | 09:05 AM CST
CVS/pharmacy Recognized for Retail Concept; Brand Partnerships
Retail model cited as natural evolution of the retailer within the beauty category; award recognizes strategy of partnering with prestige and niche beauty brands.
Dec 11, 2008 | 10:37 AM CST
Dr. Bronner's Accepted in Whole Foods Market Program
Selection of marketers into the program based on retailer's ethics and integrity evaluation.
Dec 11, 2008 | 09:49 AM CST
Sourcing on the Slopes of Mount Kenya
By: Micha Walter
In line with recent coverage on organic ingredients and companies working with indigenous communities to source ingredients, GCI presents a company's account of organic oil production on the slopes of Mount Kenya.
Dec 10, 2008 | 04:20 PM CST
Inspiration is All Around
By: Karen A. Newman
From floor tiles to flip phones, Gail Boye finds new product ideas in everyday objects for Avon’s Mark brand.
Dec 10, 2008 | 01:03 PM CST
Marketing and R&D Magic: Dissimilarities Pull the Best from R&D and Marketing
By: Nancy McDonald and Salvador Pliego
It takes breakthrough ingredients and technologies from R&D and imaginative marketing ideas to make new product magic.
Dec 10, 2008 | 12:51 PM CST
What Do Ethical and Sustainable Mean to Today's Beauty Consumer?
By: Imogen Matthews
A decade ago, performance benefits were uppermost in consumers’ minds. Today, many people are adding ethical and sustainable considerations to their lists of requirements for beauty products.
Dec 10, 2008 | 12:37 PM CST
Chemical Reaction: A Deep Breath
By: Steve Herman
In response to changing demands, an evolution in fragrance safety protocols has ensured that an already safe segment works to continually improve its tools and data.
Dec 10, 2008 | 12:31 PM CST
Marketing Matters: Creating A Successful Brand in Challenging Times
By: Donna Barson
Building a successful brand depends on doing a number of things well.
