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Mar 04, 2015 | 05:06 PM CST

As the Modern Male Consumer Evolves, So Must His Packaging

By: Alexander Kwapis

The lines between “macho” and “metro” have blurred, and male consumers are more comfortable than ever using an expanding roster of products.

Mar 03, 2015 | 12:22 PM CST

Unilever to Acquire REN Skincare

Premium positioning complements Unilever's existing portfolio; acquisition is expected to close in May 2015.

Mar 02, 2015 | 12:44 PM CST

Earned Media Earns Its Rightful, Beautiful Place

By: Candace Lee

Many beauty brands can struggle with earned media, but it’s time that it and a consumer-led approach play a larger role in the integrated media plan. So how can marketers in the beauty space make smart investments to plan and maximize that potential?

Mar 02, 2015 | 12:21 PM CST

How Natural Looks Can Invigorate the Beauty Industry

The natural look trend, according to Datamonitor Consumer, is here to stay, and that means the beauty industry needs to figure out how to enhance the “imperfect” beauty of every person rather than unify everyone under the same standard.

Feb 26, 2015 | 11:04 AM CST

Shiseido Empowers Its Beauty Consultants with Mobile Apps

Shiseido teams with IBM to provide its beauty consultants mobile apps designed to improve the way they work; company relies on mobile apps to influence future product development and allow consultants to socially connect with each other, better serve their consumers.

Feb 25, 2015 | 10:32 AM CST

Strong Link Between Packaging Satisfaction, Consumer Purchasing Behavior

MeadWestvaco Corporation launched its third annual study of the impact of packaging on product satisfaction and consumer purchasing behavior; current study examined the attitudes of consumers in five markets and shows packaging continues to hold significant importance for global consumer satisfaction, with a strong link to purchase intent and brand loyalty.

Feb 24, 2015 | 11:35 AM CST

Glossybox Announces Profitability After a Year of Restructuring

Less centralized, company saw its efficiencies and processes improved, and a stronger focus on its 10 core countries has been established; customer base grew by more than 25%, while marketing costs were reduced by 33%.

Feb 24, 2015 | 10:17 AM CST

#beauty20 Awards Announced Finalists

More than 300 award entries across 10 categories were received from brands.

Feb 24, 2015 | 09:34 AM CST

H2O+ Appoints New CEO

Former Yes To CEO Joy Chen chosen to lead the marine-based skin care brand; ability to drive sales and profit growth in demanding, complex turnaround situations cited in decision to appoint her to lead H2O+.