Most Popular in:
Feb 09, 2015 | 10:30 AM CST
Benjamin Karsch to lead the Revlon Consumer division’s global brand marketing, product development, consumer engagement and public relations.
Feb 06, 2015 | 12:09 PM CST
Company files with the U.S. Securities and Exchange Commission; separation planned to be completed by July 1, 2015. Personal care expected to drive top-line and market share growth through portfolio of brands and innovation.
Feb 06, 2015 | 11:52 AM CST
Elizabeth Arden's net sales down 17.2% compared to the prior year quarter; company cites decline in sales of celebrity fragrances and lower level of new product innovation.
Feb 04, 2015 | 11:45 AM CST
The NPD Group presented its 2014 Review of U.S. and Global Beauty Sales at the “Hot Off The Press” Event; report shows that today's consumers are seeking experiences, challenging the beauty industry to go beyond the products to fulfill the sense of experience.
Feb 04, 2015 | 11:29 AM CST
Burt's Bees lip and face-care products and additional marketing for the brand contribute to double-digit gains in the company's natural personal care division.
Feb 03, 2015 | 03:29 PM CST
By: Jeff Falk
No matter what changes with and within beauty—the technologies in products, the strategies to sell products and the proclivities of those who buy the products—fashion remains a key influencer.
Feb 03, 2015 | 03:24 PM CST
By: Sheri L. Koetting
Beauty marketers are often looking to start a new product line, create a line extension or rebrand an existing offering. Even with laser-focused objectives, there is often uncertainty as to how to navigate the specific steps within the design process.
Feb 03, 2015 | 03:19 PM CST
By: Denise Herich
A look at the products and brands that made the biggest impact in her world in 2014 and how they are shaping her current desires.
Feb 03, 2015 | 03:11 PM CST
By: Denise Herich
Conducting consumer perception testing or beauty product testing to garner hard-hitting consumer claims is a smart marketing move for any beauty brand with a new product about to go to market.
Feb 03, 2015 | 03:00 PM CST
By: Valeria Cole
Regardless of industry, consumers want products that are effective, that create new value, that match their own values and an experience that is fun, informative and simple.