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Jan 15, 2015 | 11:05 AM CST

Earned Media Earns Its Rightful, Beautiful Place

By: Candace Lee

It is more crucial than ever that beauty brands focus their media investment on the consumer’s journey and decision-making process, but media plans still largely focus on paid and owned efforts that align to support the brand’s objectives. It’s time that earned media and a consumer-led approach play a larger role in the integrated media plan.

Jan 14, 2015 | 11:18 AM CST

Lancome Names Lisa Eldridge Makeup Creative Director

Makeup artist to translate social media success and vision for makeup into brand goals and initiatives.

Jan 14, 2015 | 10:04 AM CST

Maybelline New York Names Gigi Hadid Its Newest Spokesperson

With her millions of social media followers, Hadid may prove to be a strong voice for the brand as she represents it globally.

Jan 13, 2015 | 11:43 AM CST

P&G Recognizes 2014 Top Performing Global Partners

The company recognized suppliers and partners at its External Business Partner Summit event; 57 companies Among P&G’s more than 75,000 suppliers and agencies awarded.

Jan 12, 2015 | 04:30 PM CST

Trends in the Beauty Industry Job Market

By: Frances Mazur

As the beauty industry continues to evolve, so do the employment needs of companies and candidates. Here are some current employment trends across all categories and channels of beautyand how they’re impacting employers and employees in the industry.

Jan 09, 2015 | 03:06 PM CST

in-cosmetics Celebrates 25 Years in Barcelona

This year marks the 25th anniversary of in-cosmetics, and it is celebrating at in-cosmetics 2015 in Barcelona, Spain, with the very latest innovation research and consumer insight from the beauty industry.

Jan 09, 2015 | 02:31 PM CST

Nominations for #beauty20 Awards Being Accepted

Ten categories recognize the best digital marketing innovations from the beauty industry; nominations for brands, retailers and bloggers will be accepted through January 23, 2015.

Dec 26, 2014 | 11:03 AM CST

Anti-aging Skin Care Not Resonating With Older Consumers

According to a Canadean, consumer adoption of anti-aging skin care routines is low despite high interest in the products, indicating that marketers are failing to connect with a majority of consumers who are most interested in their products; brands not getting their messaging right when they talk to older consumers—a group comfortable with their age.

Dec 23, 2014 | 08:26 AM CST

P&G to Sell Camay and Zest to Unilever

Deal includes the global sale of the Camay brand and the sale of the Zest brand outside of North America and the Caribbean.

Dec 22, 2014 | 01:50 PM CST

Different Shades: The Technology to Try Makeup Virtually

By: Victor Shaburov

Technology is coming to the rescue with a number of apps designed to show the user how they appear in certain makeup, without the work of applying any. Many of these apps are primitive, and simply involve taking a selfie and letting the user play with a few color filters. But more advanced 3D face tracking apps will soon let users genuinely see themselves in makeup with a few easy selections, trying out new looks within seconds (and without the bother of makeup remover). Future makeup apps, offering a real time “like looking into a mirror” experience of actually seeing your live face in motion and accentuated by virtual makeup effects, could help users quickly settle on new looks, and even help to guide users in applying real makeup.