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Oct 27, 2014 | 12:06 PM CDT
By: Aniko Hill
The first goal in strategizing and designing packaging identity should be to authentically reflect the brand’s core identity, and cross-checking the strategy across relevant trends can help inform whether to follow or contrast trends.
Oct 27, 2014 | 11:51 AM CDT
By: Jeana Delano
Giving away free samples of products can actually be more beneficial than discounting.
Oct 27, 2014 | 11:47 AM CDT
By: Jack Corley
Consumer confusion, the rise of sustainability and the appearance of retailer standards.
Oct 27, 2014 | 11:41 AM CDT
By: Beth Cochran
E-mail marketing remains the most effective way to turn potential consumers into actual consumers.
Oct 27, 2014 | 11:37 AM CDT
By: Michael Q. Pugliese
As new peptides are embraced, information will be added to the discussion about a new use and, perhaps, usefulness of copper—a cosmetic ingredient that has been around for centuries.
Oct 27, 2014 | 11:32 AM CDT
By: Lisa Doyle
Suppliers go beyond “feel” when creating unique body care ingredient technology offerings, with multisensory formulations key to today’s successful products.
Oct 27, 2014 | 11:16 AM CDT
By: Shyam Gupta
A brief exploration of skin tone, brightening mechanisms and the ingredients that may be effectively used as skin brighteners.
Oct 27, 2014 | 10:56 AM CDT
By: Denise Herich
Custom research can be a window into your target consumers’ worlds.
Oct 24, 2014 | 12:53 PM CDT
Emerging market growth remained weak with a sharp slow-down in China, while North America shows signs of improvement as the impact of the economic recovery starts to be felt by consumers.
Oct 24, 2014 | 12:19 PM CDT
All operating divisions contributed to the 3.5% organic sales growth; company finds success with toothpaste sales across global markets.