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The audience included over 300 guests including premium, mass and niche beauty brands.
Recent reports show that people are often too distracted by their appearance on video calls that business matters being discussed tend to get overlooked.
"With the explosion of social media, customers now dictate which digital channels they engage through, so it's paramount that beauty brands engage customers in innovative and creative ways to differentiate themselves from their competitors."
Michelle Phillips will be the keynote speaker at Face & Body Midwest on Saturday, January 21, 2017 9 a.m., discussing “Purpose + Passion=Beauty.”
The company, home to Nars, explained that small, unique brands have a distinct advantage over large established players
11/8/2016 | Jeb Gleason-Allured, Editor in Chief
Every year, these consumers are confronted by thousands upon thousands of new beauty care products, so brand success is always far from assured. That’s why savvy product developers and brand marketers spend so much time seeking the most critical resource of all: knowledge.
It's that time of year again: awards season.
After 12 years of working with Provital Group, Marc Bañolas will be appointed to marketing and sales director at the company headquarters in Barberà del Vallès, Barcelona.
The company grossed $604.2 million, compared to $571.3 million that was earned in third quarter 2015.
11/7/2016 | Sheri L. Koetting, MSLK
Unlocking brand value with amazing imagery and visual cues.
Randolph will work with Coastal Salt & Soul Founder, Alisa Marie Beyer, to build the brand's position in the prestige bath and body marketplace.
Company will realize millions of dollars in synergies related to Arden purchase, according to Revlon management.