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Dec 22, 2014 | 01:50 PM CST

Different Shades: The Technology to Try Makeup Virtually

By: Victor Shaburov

Technology is coming to the rescue with a number of apps designed to show the user how they appear in certain makeup, without the work of applying any. Many of these apps are primitive, and simply involve taking a selfie and letting the user play with a few color filters. But more advanced 3D face tracking apps will soon let users genuinely see themselves in makeup with a few easy selections, trying out new looks within seconds (and without the bother of makeup remover). Future makeup apps, offering a real time “like looking into a mirror” experience of actually seeing your live face in motion and accentuated by virtual makeup effects, could help users quickly settle on new looks, and even help to guide users in applying real makeup.

Dec 19, 2014 | 01:59 PM CST

The Rapid Rise of the Beauty Advent Calendar

Traditionally, advent calendars have been associated with the confectionary space, and have often been targeted at younger consumers. However, this concept is expanding as innovation concepts traditionally found in food and drink migrate into the personal care space. Advent calendars within the beauty space are now gaining rapid traction as a seasonal "must-have" for consumers.

Dec 16, 2014 | 09:51 AM CST

Pratt Institute to Honor MAC's James Gager

Group creative director of MAC Cosmetics and Jo Malone Worldwide to be honored at Art Of Packaging Award Gala on May 19; annual gala benefits the Marc Rosen Scholarship and Education Fund at Pratt Institute.

Dec 09, 2014 | 02:25 PM CST

PCA SKIN Names Larrain CEO

Former L’Oréal active cosmetics division president to drive the company’s next phase of expansion.

Dec 09, 2014 | 09:36 AM CST

Six Ways To Get Your Company Noticed By Investors and Strategic Buyers

By: Shaun Westfall

As presented at Beauty Biz Roundtable (BBR) 11, Piper Jaffray Investments' Shaun Westfall provides an overview of the six key themes that he looks for beauty brands to own and incorporate as he searches for the next breakout brand to help fund.

Dec 02, 2014 | 10:45 AM CST

Arden Signs Supermodel Karlina Caune as Brand Ambassador

In addition to appearing in the brand's advertising campaigns, marketing programs and at public relations events, Caune will be an active participant in Elizabeth Arden's digital and social media platforms.

Dec 01, 2014 | 05:03 PM CST

Holiday Retail Report Reveals New Consumer Expectations

EGC Group notes consumers' expectations for seamless experiences from in-store to digital are on the rise; consumers report they're willing to pay more for great experiences with brands.

Nov 26, 2014 | 10:19 AM CST

Mary Kay Supports Efforts Against Violence Toward Women with its Orange Lip Balm

Mark Kay Cosmetics urges consumers to show their support for the International Day for the Elimination of Violence Against Women, on November 25, with the company's "Orange You Lovely" tinted lip balm.

Nov 25, 2014 | 05:12 PM CST

Cosmetics Industry Embraces Digital

A recent report from the National Law Review explores how the cosmetics industry is embracing digital tools and formats; for example, L’Oréal's Makeup Genius app for users to apply makeup virtually.

Nov 18, 2014 | 09:33 AM CST

Kendo Acquires Bite Beauty

Kendo, an LVMH company, announces the acquisition of Bite Beauty, a Toronto‐based beauty brand specializing in natural lip products; as part of Kendo, Bite Beauty will focus on expanding its digital presence and international distribution.