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Feb 03, 2015 | 03:29 PM CST

There’s a Brand New Talk

By: Jeff Falk

No matter what changes with and within beauty—the technologies in products, the strategies to sell products and the proclivities of those who buy the products—fashion remains a key influencer.

Feb 03, 2015 | 03:24 PM CST

Branding and Rebranding: Order of Implementation

By: Sheri L. Koetting

Beauty marketers are often looking to start a new product line, create a line extension or rebrand an existing offering. Even with laser-focused objectives, there is often uncertainty as to how to navigate the specific steps within the design process.

Feb 03, 2015 | 03:19 PM CST

Her 2015 Beauty Wish List (and the Brands that Rocked Her World in 2014)

By: Denise Herich

A look at the products and brands that made the biggest impact in her world in 2014 and how they are shaping her current desires.

Feb 03, 2015 | 03:11 PM CST

Beyond the Launch: Three Ways that Beauty Product Testing Breathes New Life into Mature SKUs

By: Denise Herich

Conducting consumer perception testing or beauty product testing to garner hard-hitting consumer claims is a smart marketing move for any beauty brand with a new product about to go to market.

Feb 03, 2015 | 03:00 PM CST

Beauty Meets Tech

By: Valeria Cole

Regardless of industry, consumers want products that are effective, that create new value, that match their own values and an experience that is fun, informative and simple.

Feb 03, 2015 | 02:45 PM CST

Spring/Summer 2015 Color Trends

By: Roseanna Roberts

Influence on color and beauty trends comes from a myriad of places and factors. Find out what’s hot and why for color in spring/summer 2015.

Feb 03, 2015 | 02:37 PM CST

The Color Essentials

By: Sara Mason

Supplier insights on creating winning color cosmetics, and an overview of color forecasting and trends.

Feb 03, 2015 | 02:20 PM CST

Fun, Flirty, Functional: Trends in Color Cosmetic Packaging

By: GCI Editors

Insights in trends and challenges in color cosmetic packaging from Sandra Hutson, Sales & Marketing Director, Topline Products; Damien Dossin, President, HCP Packaging USA, Inc.; Michael Warford, Director of Sales, ABA Packaging.

Feb 03, 2015 | 12:06 PM CST

Early 2015 Packaging Launches from MWV, Topline and More

Controlled dispensing, closures in action, wooden jar caps and single-, double-wall solutions.

Feb 03, 2015 | 11:26 AM CST

Avon Names Scully Executive VP and CFO

James S. Scully chosen to fill roll due to his consumer expertise, track record of working in complex environments and experience developing opportunities in international markets.