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Jun 24, 2014 | 02:36 PM CDT
By: Sourabh Sharma and Scott Garrison
To ensure your brand’s green claims have meaning for consumers, the claims should be authentic, clear and relevant.
Jun 24, 2014 | 02:23 PM CDT
By: Denise Herich
Even power players can’t just stand still and expect to lead in the beauty industry.
Jun 24, 2014 | 02:12 PM CDT
By: Ben Cesare
Engaged, loyal consumers who serve as advocates for a brand are really a marketer’s best friend—but knowing how to recruit, maintain and build off of them is the key for successful ROI.
Jun 24, 2014 | 01:36 PM CDT
By: Ruth Sutcliffe
How the industry can reinvigorate the fragrance market in an already-cluttered landscape.
Jun 24, 2014 | 01:25 PM CDT
By: Nancy Jeffries
Blending academic study with hands-on experience and industry mentoring, the cosmetics and fragrance marketing program at FIT helps prepare future industry leaders for the business of beauty.
Jun 24, 2014 | 11:49 AM CDT
By: Jeff Falk
Is there a true meaning for "green"?
Jun 24, 2014 | 10:55 AM CDT
Via the new loyalty program, Gojo Industries, makers of Purell, want to reward its consumers for healthy hand hygiene habits and encourage them to spread the word about how to reduce the risk of illness and infection in their daily lives.
Jun 24, 2014 | 10:30 AM CDT
As the company continues to work to right its profitability, it announced it will be making additional job cuts.
Jun 24, 2014 | 10:28 AM CDT
Paula Kent Meehan, who helped to bring the hair care industry a strong presence through the science-based products and educational programs of Redken Laboratories, has passed away.
Jun 24, 2014 | 10:26 AM CDT
Shiseido is partnering with French design label Zadig & Voltaire to create perfume products for the fashion brand.