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Jun 24, 2014 | 02:36 PM CDT

Make Your Green Claims Mean Something

By: Sourabh Sharma and Scott Garrison

To ensure your brand’s green claims have meaning for consumers, the claims should be authentic, clear and relevant.

Jun 24, 2014 | 02:23 PM CDT

Who Moved My Eye Shadow?

By: Denise Herich

Even power players can’t just stand still and expect to lead in the beauty industry.

Jun 24, 2014 | 02:12 PM CDT

The Allure of Advocacy for Maximum ROI

By: Ben Cesare

Engaged, loyal consumers who serve as advocates for a brand are really a marketer’s best friend—but knowing how to recruit, maintain and build off of them is the key for successful ROI.

Jun 24, 2014 | 01:36 PM CDT

Rethinking Fragrance: Part I

By: Ruth Sutcliffe

How the industry can reinvigorate the fragrance market in an already-cluttered landscape.

Jun 24, 2014 | 11:49 AM CDT

Think About Direction...

By: Jeff Falk

Is there a true meaning for "green"?

Jun 24, 2014 | 10:55 AM CDT

Purell Initiates Loyalty Program

Via the new loyalty program, Gojo Industries, makers of Purell, want to reward its consumers for healthy hand hygiene habits and encourage them to spread the word about how to reduce the risk of illness and infection in their daily lives.

Jun 24, 2014 | 10:30 AM CDT

Avon to Cut 600 Jobs

As the company continues to work to right its profitability, it announced it will be making additional job cuts.

Jun 24, 2014 | 10:28 AM CDT

Industry Mourns the Passing of Redken Founder Paula Kent Meehan

Paula Kent Meehan, who helped to bring the hair care industry a strong presence through the science-based products and educational programs of Redken Laboratories, has passed away.

Jun 24, 2014 | 10:26 AM CDT

Shiseido Bringing Fragrance for Zadig & Voltaire

Shiseido is partnering with French design label Zadig & Voltaire to create perfume products for the fashion brand.