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2011 People to Know
By: GCI Editors
Posted: January 20, 2011, from the January 2011 issue of GCI Magazine.
Marc Rosen Associates
One of the first things that strikes you about Marc Rosen—designer, president of Marc Rosen Associates and GCI magazine advisor—is his energy. He’s not new to this industry and boasts an impressive résumé, but that hasn’t stopped him from continuing to push frontiers, explore opportunities and potential, and foster new generations of designers and marketers while continuing the design work upon which he originally built his reputation.
It is a striking list of attributes that fosters the future of the industry while leveraging its past. Before establishing his own firm in 1989, Rosen was senior vice president, corporate design and communications for Elizabeth Arden Global for more than a decade. He is well-known for award-winning fragrance, cosmetic and fashion packaging—having worked with Revlon, Estée Lauder, Avon, Karl Lagerfeld, Bath & Body Works and Victoria’s Secret, to name just a few brands—but has really pushed some unique collaborative efforts in recent years, notably The Art of Clarity project undertaken with the Eastman Chemical Company. For Luxe Pack Monaco 2010, Rosen and Eastman teamed with six international molders to create a futuristic collection of makeup packaging. “Rarely do designers have the opportunity to step outside the confines of the expected and pursue new aesthetic and packaging directions,” says Rosen, who, during The Art of Clarity reception at Luxe Pack Monaco, noted he drew design inspiration from vintage fashion and beauty products and looked to the future. The effect, using Eastman’s glass alternative material, creates a “new language of luxury.”
“Of all the designers Eastman has worked with over the past 10 years, no one has added greater value than Marc Rosen,” says Gaylon White, director, design industry programs, Eastman Chemical Company, at the event.