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Cover Story: 20 to Know

By: Jeff Falk
Posted: January 10, 2008, from the January 2008 issue of GCI Magazine.

page 6 of 13

Since then, she has worked to build a communications infrastructure that allows the organization to work with company counterparts outside the U.S. and with association counterparts in every key market.

“You combine that global impact with our innovation on product and packaging, on understanding the consumer, and I don’t think there is an industry that is more focused on consumer marketing or one that I can imagine feeling better about,” said Bailey.
Bailey has led the association through a process of evaluating how it can continue to best serve as a resource to consumers and a forthright champion of the industry. That process culminated with the CTFA’s November 2007 name change to the Personal Care Products Council and launch of an a new, in-depth consumer information Web site (www.cosmeticsinfo.org) pertaining to cosmetic safety.

“Our new name, motto and consumer Web site are the latest expression of our shared core values of safety, quality, and innovation,” said Bailey.

Robert Lee Morris
Designer
Robert Lee Morris, Inc.
www.robertleemorris.com

Synergies are powerful in both business and in beauty. When the synergy is a well-executed design collaboration, the results are both stunning and effective.