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Beiersdorf announced Petra Rob will take over the role of vice president, corporate and brands communications, upon the departure of Thomas Schönen on April 30, 2012. Schönen is stepping down from the role to pursue an opportunity in a different industry.
Thomas B. Quaas, chairman of the board at Beiersdorf, commented, “Thomas Schönen has made a major contribution to the success of Beiersdorf and its brands with his exceptional commitment and outstanding work. He developed important milestones in brand and corporate communication with the Nivea Haus concept, the collaboration between Nivea for Men and Joachim Löw, and the communications for NIVEA’s 100th anniversary celebrations. We wish him every success in the future.”
Rob’s experience includes managing corporate communications at Metro Konzern and BayernLB.