Mirabella, the brand of professional cosmetics for salons, day spas and beauty supply stores, has appointed its new president, Adrienne Kramer.
With a background in executive professional beauty sales, marketing and operations, Kramer has managed the turnaround of declining businesses and has built businesses from concept to maturity. She developed the launch and distribution strategies for Sahag, Clairol, Revlon and Wella in the professional beauty industry and Ecco Bella and NBTY in the natural market. With Mirabella, Kramer hopes to grow the brand by expanding the company’s distribution and salon partnerships.
“The company is positioned beautifully to grow to the next level by taking a leadership role in bringing complementary consumer insights and fashion trends to our customers in order to help them connect on a new level with their clients over cosmetics,” Kramer says.