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Management

New in Management (page 108 of 113)

Dec 10, 2007 | 11:47 AM CST

Marketing Matters: Packaging and the Brand Experience—New Frontiers

By: Liz Grubow

Meeting new expectations inherent in the green trend, in concert with maintaining elegant and sophisticated packaging across beauty and personal care categories, will change the landscape of the brand experience and the relationship that marketers have with their customers.

Dec 10, 2007 | 11:45 AM CST

Starting Point: Is It Easy, Going Green?

By: Karen A. Newman

As we prepare to punctuate the sentence that is 2007, we venture once more into the story that has captivated people everywhere: Going Green.

Dec 10, 2007 | 11:38 AM CST

Natural Product Packaging

By: Red R. Thalhammer

Consumers seeking organic and natural products look for brands that speak to their lifestyle approach. The packaging of such products must appeal to this contemporary mind-set.

Dec 10, 2007 | 11:04 AM CST

Cover Story: Parry and Advance

By: Karen A. Newman

P&G’s Martin Hettich builds on the Febreze promise one move at a time.

Nov 08, 2007 | 04:18 PM CST

Profile: Changing the Mood

Fragrance can encourage certain moods and impact behavior. Danielle Kelli Fleming, a certified behavior therapist, became intrigued with the connection between scent, mind and mood during her graduate work in human behavior and psychology.

Oct 26, 2007 | 09:15 AM CDT

California; CTFA to Host Issues Conference

The State of California and CTFA are hosting a conference to address green chemistry, air quality and implementation of the California Safe Cosmetics Act.

Oct 02, 2007 | 10:46 AM CDT

Profile: A Family Affair

A family business can create a focus for the next generation, building a drive to take the company to the next level. For Cristina Samuels and Jennifer Isaac, co-founders of MODE Cosmetics, the family business drove them to start a business of their own. These two sisters were immersed in Zela International, a cosmetics manufacturer. Samuels worked in sales and marketing, while Isaac focused on product development.

Oct 02, 2007 | 10:42 AM CDT

Trade Routes: The Ten Commandments of Global Business

By: Michael Wynne

With the demise of local, isolated markets, today’s companies are truly global players, exposed to sensitive ethical quandaries. Conducting global business ethically will result in a better and more profitable company.

Oct 02, 2007 | 10:23 AM CDT

Counteract Counterfeits

By: Rick Van Arnam, Esq.

Counterfeiting is a growing industry unto itself, and while stemming the tide grows increasingly difficult, there are steps a company can take to help safeguard its valuable IP and branding.

Oct 02, 2007 | 10:08 AM CDT

Sweet Tarte: Taking Inside-Out Beauty to Heart

By: Karen A. Newman

Beauty inside and out is more than an industry catch phrase at tarte cosmetics. It’s a way of doing business that starts with the product and extends to packaging and personnel.