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Management
New in Management (page 58 of 75)
Oct 13, 2008 | 04:57 PM CDT
Launch Sequence
By: Karen A. Newman
Marjorie Kitzrow has put a 30-year-career’s worth of marketing and brand building experience into the launch of Summersent, the first prestige fragrance for women to be launched by her company, Marjorie Midgarden Fragrances. The company grew from the memorable aroma of a single bloom into a firm dedicated to the creation and marketing of fine fragrance and related products through premium channels.
Oct 13, 2008 | 04:42 PM CDT
Trade Routes: Learning to Swim in the Global Market
By: Michael Wynne
The global market is filled with opportunities that require action—and in today’s fiercely competitive business world, you can’t afford to ignore any potential market.
Oct 13, 2008 | 04:39 PM CDT
Innovation Drives Sales Growth
By: Imogen Matthews
Product innovation is the main driver of sales growth in the cosmetics and toiletries market as brands compete to achieve maximum standout on shelf and aim to win over new customers.
Oct 13, 2008 | 04:26 PM CDT
10 Ways to Get Your Products Noticed by Salons
By: Sara Mason
From partnerships to philanthropy to very important education opportunities, if your target market is the salon industry, here are 10 great ways to get noticed and get your product into stylists' hands.
Oct 13, 2008 | 04:18 PM CDT
Finding Your Niche in Salon Hair Care
By: Karen A. Newman
Salon hair care manufacturers are finding success with brand strategies that include broad product ranges aimed at answering very narrow needs, employing the latest technologies and appealing to causes and lifestyles.
Oct 09, 2008 | 11:54 AM CDT
Talkin’ ‘Bout My Generation
By: Sharon Birkman Fink, Birkman International
As a given, the cosmetics industry understands the demographic differences in its customers and recognizes the importance of understanding demographic drivers of consumer trends. But what about the human capital employed in the cosmetics industry? According to author Sharon Birkman Fink, taking overall characteristics and changes in workforce demographics facilitates training and communication that will make the ongoing generational transition in workplace roles a smooth one.
Oct 09, 2008 | 11:30 AM CDT
Principles of Sustainable Development Q&A
By: Jeff Falk
Complementary to “The Future of Beauty,” from the October 2008 issue. Q&A with Cognis' Denise Petersen and Alban Muller International's Alban Muller.
Oct 09, 2008 | 10:55 AM CDT
The Future of Beauty
By: Leslie Benson and Jeff Falk
Paying attention to what’s going on should serve you better than rolling the dice. GCI magazine editors share the latest on major trends that are shaping the beauty industry of tomorrow.
Oct 09, 2008 | 10:24 AM CDT
Trade Routes: Global Market Warming
By: Michael Wynne
Dealing with the speed in which markets and consumers evolve requires businesses willing to evolve faster through a culture of resilience and innovation.
Oct 09, 2008 | 10:09 AM CDT
Webby Awards Call for Entries
International beauty and cosmetics Web sites can participate in the contest through December 19, 2008.