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Management
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Feb 04, 2013 | 04:16 PM CST
Is Your Packaging Saying Hello or Goodbye?
By: Alisa Marie Beyer
On the crowded beauty shelf, there’s only one way to be sure your brand is connecting with consumers and singing the song she wants to hear—your packaging.
Feb 04, 2013 | 02:03 PM CST
Becoming a Household Name Brand
By: Remyi Fredson-Cole
Building the right foundation is the only way to create a stable, successful beauty brand.
Feb 04, 2013 | 11:33 AM CST
Social Beauty: How New Developments in Social Media are Changing the Industry
By: Imogen Matthews
Much is made of the importance of social media and Internet retailing, as well as of having an online media strategy, and yet many beauty brands have yet to embrace one. Imogen Matthews, consultant to in-cosmetics, researches the latest social media and e-retail trends and implications for the beauty industry.
Feb 01, 2013 | 09:08 AM CST
Henkel Recognizes Its Outstanding Suppliers
Henkel took the time to award its supplier partners for their assistance and innovation in the continuing development of Henkel's consumer products.
Jan 30, 2013 | 04:14 PM CST
Avon Names Senior VP of Business Transformation and Global Supply Chain
David Powell will take on the position, leading Avon's global supply chain organization, including sourcing, manufacturing, logistics and delivery, as well as be responsible for the company's business transformation efforts.
Jan 25, 2013 | 10:42 AM CST
Bespoke Skin Care Options Helping Prestige Market, Says Euromonitor
According to an analyst insight article focused on the U.K., cautious consumer spending has created a challenge for prestige beauty that offers two choices: either create offerings at lower prices or increase perceived value for money and therefore prices. In skin care, the latter option appears to be working.
Jan 24, 2013 | 01:35 PM CST
Boots UK Debuts Service to Color Match Foundation for Customers
In a collaboration with X-Rite, the pharmacy and beauty brand have debuted the No7 Foundation Match Made Service in 668 stores in the U.K.
Jan 24, 2013 | 12:03 PM CST
Using Content Marketing to Show Product Evidence
By: Sarah Ban
Proof of scientific claims are important to many consumers when they choose what products to purchase, particularly if they’re looking to remedy a certain issue such as aging or acne, and content marketing—through blogs, e-books, and other info and products—can be used as a long-term, long-form version of ad and/or label copy to convince customers of a product's statements.
Jan 22, 2013 | 10:55 AM CST
Euromonitor Reports on the Beauty Industry Going Green
In a blog post titled “The Quest for Natural Revisited” by analyst Johanna Kolerski-Bezerra, Euromonitor looked at trends that are driving the natural beauty market.
Jan 22, 2013 | 10:42 AM CST
L’Oréal USA Empowers Girls to Seek More Science, Math, Engineering Opportunities
The beauty brand launched www.forgirlsinscience.org, a website designed to inspire and empower girls to pursue careers in science, technology, engineering and mathematics