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2 in 1: Makeup Meets Skin Care

By: Sara Mason
Posted: November 8, 2007, from the November 2007 issue of GCI Magazine.

page 5 of 8

While not new to the professional skin care market, mineral makeup based on hypoallergenic loose powder that naturally nourishes and protects the skin is making a move to mass retailers. To help guide consumers, brands are offering detailed how-to tutorials directly inside the package or online. Market leader L’Oréal Paris has Bare Naturale mineral powder foundation with its natural SPF 19 and vitamins and minerals for the skin, along with True Match Foundation and Color Riche Star Secret,
to thank for double-digit growth this year.

Private label manufacturer Pantina also brought minerals to its custom-crafted cosmetics line in the spring with the Naturally Stunning Minerals Palette, which includes eye shadows, face illuminator and blush, conveniently packaged with instructions.
“The mineral makeup trend continues to be strong in cosmetics, from high-end to mass,” said Chang. The nanoparticle size positively affects dispersability, skin feel and transparency on the skin.

This winter, Pantina also jumped on the “primer” bandwagon—launching Even-Toned Foundation Primer, an advanced, water silicone formula not typically seen at the mass level.

Within color cosmetics, lip plumpers and multipurpose lip/eye/cheek products are said to be the main market drivers of the future.
Natural Swedish direct sales firm Oriflame recently launched two lip plumper and booster product ranges, capitalizing on the growing consumer trend for fuller pouts. The products, Beauty Gloss Booster and Beauty Gloss Power Shine, arrived on the market at a time when studies show that lip glosses and alternative products are driving the lip product category despite declined lipstick sales.

Among the latest offerings from big name brands, Revlon provides a lip-changing experience with Renewist Lipcolor, delivering SPF 15 along with its patent-pending ProCollagen Moisture Core.