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The Scent of Color: drom Collaborates with the Color Association
By: Abby Penning
Posted: September 23, 2011
This mood board of scenes, shapes, textures and colors from The Color Association of the United States' Beauty Forecaset Spring/Summer 2013 that served as the inspiration for drom perfumer Kevin Verspoor's Oasis fragrance.
This article originally in the September 2011 issue of Perfumer & Flavorist magazine. All rights reserved.
Inspiration for new fragrances can come from anywhere, and building off one of the most popular scent inspiration notes, drom Fragrances recently collaborated with The Color Association of the United States to develop fragrances to match with the association’s spring/summer 2013 color forecast. The Color Association, whose forecasts encompass color trends for the fashion and color cosmetics industries, built four distinct color stories—one blue-based, one with warm autumnal colors, one offering bright, vivid hues, and one featuring a lighter, purple-tinged palette—and then worked with drom to create the associated scents.
“They were interested to know how we would design these fragrances based on the storyboards that they came up with,” says drom marketing manager Renato Roque. “So we met, and they showed us the boards, which included the different colors and photos of things in nature and materials that inspired their trend reports, and we ran with the fragrance development from there.”
In the autumnally hued board, perfumer Barbara Wittig found themes of rebirth and renewal, designing a fragrance featuring woody, leathery notes with a sandalwood background. Hoping the scent brings to mind such warm colors as terracotta and gold, it was dubbed Against the Grain.
The scent Haze, developed by perfumer Jean-Claude Delville, used the lighter palette as its inspiration, focusing on the purple tones and bringing this out in the fragrance with darker patchouli notes mixed with hints of powder and violet orchid.