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Mintel announced the launch of Mintel Beauty & Personal Care (BPC), new premium service that offers a combination of creative talents with robust market intelligence to provide a forward thinking toolkit to assist beauty brands and retailers. Developed in response to client feedback, Mintel Beauty & Personal Care provides data, predictive analysis and critical recommendation, combined with a creative direction to visualize trends and concepts.
Jane Henderson, global president beauty and personal care division at Mintel, said, “The new Mintel Beauty & Personal Care service raises the bar, supporting our client’s businesses with a global industry toolkit which prepares them for the future. It will enable clients to examine not only what is happening now but also what is coming next, ensuring their businesses stay one step ahead. While the service keeps our robust market trend data, it now incorporates a creative direction to inspire and inform. In addition, we have further invested in our world leading team of beauty analysts to ensure our clients remain the best informed in the industry.”
The premium service will incorporate monthly predictive analysis for nine BPC categories examining the consumer, new product development, companies and markets from Mintel’s team of highly experienced industry experts. Case studies and company news for the leading beauty manufacturers around the globe are also featured.
In line with Mintel’s global presence, the Beauty & Personal Care service includes a “Cityscapes” feature, a virtual tour of the hottest retail concepts and local aspects in trend-setting cities around the globe, allowing professionals to keep abreast of global trends from their computer. In a first for Mintel, the BPC service will also showcase Packaging Inspirations, suggesting packaging concepts and future design ideas for the BPC industry.
Mintel BPC also highlights long term beauty, consumer, ingredient, packaging, retail and demographic trends, which remain fluid with constant case studies, observations and implication updates. Each trend comes with its own curated product wall with the latest relevant launches from around the world. The platform also combines forms of media, including product videos and webinars on current innovations and state of the industry, allowing a virtual visit from the beauty analyst as a result.