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The Process of Product Development

By: Darrin C. Duber-Smith and Gregory Black
Posted: April 4, 2012, from the April 2012 issue of GCI Magazine.

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Darrin C. Duber-Smith, MS, MBA, is president of Denver, Colorado-based Green Marketing, Inc. and can be reached at

Gregory Black, PhD, is associate professor of marketing at the Metropolitan State College of Denver and can be reached at