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Mobile Matchup and More
By: Karen A. Newman
Posted: August 26, 2008, from the September 2007 issue of GCI Magazine.
page 3 of 5
HP is looking for brand owners and retailers to partner with to make the technology available to the buying public. More information is available at www.hp.com/hpinfo/abouthp/iplicensing/.
Barcodes for Packaging
What it is: In February 2007, Scanbuy, Inc. —a global provider of wireless commerce solutions—announced an exclusive agreement with DuPont Packaging & Industrial Polymers (P&IP) to license its interactive 2D barcode technology for packaging applications. How it works: When imbedded in product packaging, 2D barcode technology enables a myriad of consumer interactive applications directly from mobile handsets. One use could be in determining if a cosmetic is suited for an individual, along with more sophisticated uses like playing games and winning prizes.
“Smart packaging represents a key future packaging trend and opens up new opportunities that run the gamut from better inventory tracking to brand enhancement,” said John Hillenbrand, vice president, innovation and technology, DuPont P&IP.
As part of the agreement with Scanbuy, DuPont P&IP will be the exclusive marketer of Scanbuy’s interactive camera phone technology to the packaging industry. DuPont P&IP selected Scanbuy as its exclusive technology provider to commercialize and market Scanbuy’s interactive technology to select global brands under the DuPont banner.
According to a Scanbuy press release, a market study by NanoMarkets reported that the global smart packaging market will account for more than $1.1 billion in printable electronics components by 2011, growing to $4.2 billion by 2013.