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Virtual Reality Tool Guides Consumers in Cosmetic Purchases

Posted: January 8, 2009

The Virtual Mirror Kiosk from IBM and EZFace allows consumers to “try on” cosmetics at the beauty counter.

IBM and EZFace, Inc. introduced the Virtual Mirror Kiosk, a virtual reality tool that will allow consumers to “try on” cosmetics at the beauty counter. With the tool, customers will be able to snap a digital self-portrait using the kiosk’s camera, scan the barcode of the product they’ve chosen and virtually apply it to hair, face, eyes or lips for approval. It will also suggest products that work with customers’ skin tones and features.

“We built EZface Virtual Mirror Kiosk to help consumers look their best before they commit to a purchase," said Rami Orpaz, CEO and founder, EZface, Inc. "We know beauty customers are busy, and cosmetics retailers want to find personal yet discreet ways to connect with people on the go. [EZface Virtual Mirror Kiosk is] a fun, fast and remorse-free way to shop.”

EZface embedded the Virtual Mirror Application into IBM’s AnyPlace In-Store Kiosk.

“We are pleased to be working with EZface to deliver smart new solutions that help make it easier for retailers to attract and retain new customers," said Norma Wolcott, self-service business executive, IBM Retail Store Solutions. "EZface Virtual Mirror on the IBM AnyPlace Kiosk is a powerful combination that offers retailers an exciting new way to sell cosmetics and differentiate their brands—a unique in-store shopping experience that can be shared real-time by cell phone or the Internet with a friend."

The EZFace Virtual Mirror Kiosk will be on display at the National Retail Federation Convention in New York City, Jan. 12–13, 2009.