Sign in

Inspired by Nature

Karen A. Newman

There is snow on the ground—plenty of it—outside my office in the Chicago suburbs, and I have to say that I am quite inspired by nature at this moment. Inspired to relocate to a place where it never snows ... yet, at the same time, deeply moved by the beauty of the frosted landscape. What color there is on this sunless day stands out in sharp contrast to the white of the snow—red berries clinging fiercely to icy branches, rich browns of leafless trees and a flash of yellow from a goldfinch flitting by.

Writers, painters, poets and even politicians draw inspiration from nature these days, and I, in my wintry world, am reminded of the coming spring, flowers in full bloom and the impact of nature on the beauty business—thanks to a package I received from Yves Rocher.

France-based Yves Rocher has a 50-year history of producing beauty and personal care products from botanical ingredients, and is launching its first organic skin care line this year. But the reason for my waxing wondrous on the colors of nature comes from a brochure that was in the package, the arrival of which coincided with work on this issue of GCI magazine that looks at both color cosmetics and natural and organic products. The brochure features a line of Yves Rocher color cosmetics available in many regions of the world and launching in the U.S. in April. Couleurs Nature comprises 29 products in more than 200 shades based on the company’s Botanical Color Chart.

The products practically vibrate with intense colors, but that’s only part of the story. Nature’s influence is also felt in the product formulations; each contains a natural botanical active ingredient, included for originality and effectiveness. Powder eye shadows include bamboo silica extract to absorb oily film on the skin; cream eye shadows gain color enhancement from soy grain extract; and moisturizing cream lipsticks include organic sesame oil. Yves Rocher built a global business on botanical ingredients, many of which the company grows in fields in La Gacilly, France. Its story will be told at greater length in an upcoming issue of GCI magazine.

In this issue, Euromonitor International presents data on the global color cosmetics market; plus, I confirm with several brand owners the continuing importance of packaging in conveying brand identity. Read “Packaging is Critical to Brand Identity.”

I am pleased to introduce a new contributor to GCI magazine. Marie Alice Dibon, PharmD, principal at Alice Communications, Inc., helps companies in the life science sector develop innovative technologies. Throughout the year, she will deliver several articles focused on the challenges of managing innovation. “The Clash of Structure and Chaos” presents steps to creating a climate that will nurture innovation. Future issues will cover where to look for new ideas (lessons learned from the pharmaceutical industry), how to recognize and acquire new technologies, how to work with inventors and other industries, and the challenges of creating symbiosis between marketing and R&D efforts. I welcome your comments on this exciting new feature series.

Beginnings often come with endings in tow, and such is the case in this issue. Nancy Jeffries has been our eyes and ears on the New York beauty scene for many years, and has covered it with depth, precision and caring without fail. So, it is with great respect and no small measure of sadness that we present her final column for GCI magazine. We will, of course, continue to bring you news from New York and the rest of North America in keeping with our coverage of other regions of the world, and to deliver business-critical information to marketer and manufacturer company executives.

Related Content